3 Reasons to Partner with a Lead Generation Digital Marketing Agency
When it comes to online marketing, you’ve heard it before.
Many of our clients come to us after having a terrible experience with other agencies. It can be incredibly difficult to distinguish the bad apples from the good ones. We even have a solution to avoid being ripped off by marketing agencies.
What does it mean?
Good question. Sometimes it’s not the marketing agency itself that’s bad; it’s just that the marketing agency wasn’t a good fit for your company.
Many online marketing agencies are great at creating a stunning aesthetic and presenting it well, as they fail when executing a marketing strategy that gets results (and by “results”, we mean leads that convert into paying customers).
The “commercial” in “commercial digital marketing agency” refers to the metrics we care about ROI, leads generated, and visible business growth. It means we can create a stunning aesthetic and present it well while providing a carefully crafted marketing strategy that drives our client’s business.
Here are the top three reasons to work with a lead generation marketing agency like Mason Circle:
1. Many hands work together
We have a diverse (and fast-growing) team of digital marketing specialists, many of whom were headhunted specifically for their skills.
Our team of experts spent years mastering the art of getting your business to top position for your audience.
Our text experts master the written word. We can distil your business into easy-to-understand text that converts.
Our design masters don’t just rely on their eye for detail. They develop with data. Which designs will resonate with your audience? We know.
We have experts who specialise in specific skills. Unfortunately, no one in marketing can do it all. If you’ve ever worked with a smaller agency or a “marketing manager” who said they could do it all, that’s probably not true.
No person can have all the basic knowledge needed, but that doesn’t make them experts.
For achieving desired results that help you to benefit your bottom line, you need access with the best companies that are available in the market. We invest heavily in our people to get ROI.
2. Focus on Achieving Tangible Commercial Results
Following the above, we are proud of the metrics we adhere to.
Many marketing agencies focus on the wrong metrics – “vanity metrics”. It all depends on your future goals.
If you want to get attention, getting a ton of website traffic from people clicking your ads is good, even if it doesn’t result in a conversion.
If you want to grow your business, a ton of traffic looks good, but it doesn’t do anything. It would be much better to focus on conversion rates and whether the leads generated fulfil a need and convert into paying customers. In this case, traffic volume is not necessarily a good metric but more than a vanity metric. It looks good on paper but has no tangible value.
The Best digital marketing agency in London understands this. It will teach you everything about your company, your goals and your customers. Then, it will work with you to set KPIs and metrics that will not only make your agency look good but also help your business grow.
3. Your Success Is Our Success
As a company grows, it usually grows with the agency.
It means that as a lead generation agency, we prioritise your growth over everything else.
Yes, we want you to succeed, and we often end up emotionally invested in our client’s success, as when our clients are successful, they bring us along with diversifying our marketing.
It’s a symbiotic relationship. When we say, “Your success is our success,” we are bound to it. Nothing is more motivating than that.