Aura Grill and Bar
Client
Aura Grill and Bar
Industry
Food & Beverage
Services
Content Creation | Social Media Management | Influencer Marketing
Mason Circle's Impact
Social Media Marketing For Aura Grill And Bar, Loughton
Aura Grill and Bar, a restaurant in Loughton offering modern dining experiences, approached Mason Circle after 10 months of limited social media presence. The goal was clear: enhance their online presence, promote their private events, and increase event bookings. Through targeted content creation, social media management, and influencer marketing, we helped transform their digital footprint and establish them as a key local venue for dining and events in Loughton.
Getting to Know the Brand
Aura Grill and Bar is a stylish Loughton restaurant known for its contemporary menu and vibrant atmosphere. Despite its potential, Aura struggled to connect with local customers through digital channels in its early months of operation. Our task was to develop an online marketing strategy to increase awareness, drive bookings, and position Aura as a must-visit venue for both regular diners and those seeking event spaces in Loughton.
The Project
The Challenge
Aura Grill and Bar had been open for just 10 months but struggled to develop a strong online presence. Their social media platforms had limited engagement, and they needed a digital marketing strategy to raise awareness of their private events and encourage reservations. With little visibility online, Aura was missing out on the opportunity to connect with potential customers who were searching for dining venues and event spaces in Loughton.
The Mason Circle Approach
To boost Aura’s digital presence and event bookings, we implemented the following strategy:
- Content Creation: We produced high-quality visual content showcasing Aura’s signature dishes, cocktails, and event spaces. From food photography to lifestyle shots, we ensured the content reflected the venue’s upscale atmosphere and attracted customers searching for restaurants in Loughton.
- Social Media Management: We crafted a strategic social media marketing plan, including regular posts on Instagram and Facebook, optimised for local engagement. Our approach ensured event promotions, restaurant bookings, and local brand awareness were consistently highlighted.
- Influencer Marketing: We collaborated with local influencers to expand Aura’s reach and build trust. By working with influencers to promote events, share experiences, and recommend the venue, we generated user-generated content and social proof that increased visibility among potential customers searching for Loughton restaurants.
The Results
- 3,200+ Instagram followers gained in the first 2 months, increasing online visibility
- Over 30 event bookings secured through social media channels, boosting venue bookings
- Over 15 influencer collaborations, amplifying local awareness and driving engagement
- 2x increase in local engagement in just one month, helping to solidify Aura as a leading restaurant in Loughton
- Aura became a sought-after destination for private events, with increased local buzz and positive online reviews
- 120% increase in event enquiries, directly attributed to enhanced social media marketing efforts
Aura Grill and Bar now enjoys a thriving social media presence that directly contributes to its growing event booking numbers, making it a top dining venue in Loughton.
Get In Touch
Looking to improve your restaurant’s digital marketing strategy? Contact us today to start driving more bookings and increasing local visibility.