Child’s Play

Client

Child’s Play

Industry

Luxury Fashion & Retail

Services

Content Creation | Social Media Management | International Filming | Event Coverage

Mason Circle's Impact

TikTok views over 3 months

0 %

Instagram engagement and improved reach across international audience

0 %

Luxury Childrenswear Goes Viral With Child’s Play Clothing

Childsplay Clothing is a globally recognised brand and one of the leading international retailers of luxury children’s fashion. Known for stocking designer labels like Gucci, Fendi, Balmain and Burberry for kids, their goal was to enhance their social media strategy, bring more creativity to their content, and go viral on TikTok — reaching a new generation of parents and global audiences. That’s exactly what Mason Circle delivered.

Through a combination of content creation, social media management, international video production, and event coverage, we elevated their digital presence across TikTok, Instagram, and YouTube, bringing fresh energy, premium visuals, and viral momentum.

Getting to Know the Brand

Childsplay Clothing is an established luxury retailer with a strong international customer base. While their e-commerce platform and retail stores were performing well, the brand was ready to elevate their social media presence — particularly on TikTok — to reach newer, younger audiences in the UK and abroad. They wanted to keep up with content trends while still reflecting their high-end identity, and that’s where Mason Circle came in.

Services Provided

Content Creation

Social Media Management

International Filming

Event Coverage

The Project

The Challenge
Childsplay Clothing had already built a reputation in the luxury childrenswear market but needed to inject more creativity into their social channels and expand their visibility to global digital audiences. Their TikTok account lacked momentum, and YouTube content was inconsistent. The brand wanted to modernise their approach to social media and be seen as more than just a retailer — they wanted to become a style authority in the luxury kidswear space.

The Mason Circle Approach

We developed a comprehensive and creative content plan focused on visual storytelling, viral potential, and global brand recognition. Here’s how we made it happen:

Content Creation: We produced high-quality, fashion-forward content tailored for TikTok, Instagram Reels, and YouTube — ranging from trend-driven videos and outfit inspiration to high-end editorial shoots and campaign-based content. Everything aligned with the brand’s luxury aesthetic.

TikTok Strategy: Our team built a custom strategy to optimise trends, audio, and formatting. We experimented with viral formats while maintaining a polished, brand-appropriate look — and the results spoke for themselves.

International Filming: To help communicate the global appeal of Childsplay Clothing, we organised and executed international shoots across US, Europe and the Middle East. This brought a distinctive edge and diverse look to their social media feeds.

Event Coverage: From brand launches to fashion events, we captured key moments with premium video and photo content. These events provided organic opportunities for behind-the-scenes footage, influencer content, and community engagement.

The Results

400% increase in TikTok views over 3 months
Multiple TikTok videos hit viral status, with top-performing clips reaching 500k+ views
30% growth in Instagram engagement and improved reach across international audiences
Consistent YouTube content creation led to a 25% increase in subscribers
Produced and executed content shoots in Dubai, LA, Paris, and London, helping position the brand as a global leader in luxury childrenswear
Influencer partnerships and fashion event content boosted brand visibility and prestige
Increased brand awareness and reach across parents, influencers, and fashion-forward families worldwide