COCO Restaurant

Client

COCO Restaurant

Industry

Food & Beverage

Services

Mason Circle's Impact

TikTok views from organic campaigns

0 M+

Profile visits in 30 days during launch of COCO Dubai

0 M+

COCO Restaurant has grown from a single iconic London venue into an internationally recognised hospitality brand, thanks to our long-term partnership since 2021. From COCO Grill & Lounge to COCO Asia, COCO Canary Wharf, and now COCO Dubai, Mason Circle has been at the forefront of building their digital presence, driving launches, and scaling their brand through a consistent, strategic marketing approach. We didn't just follow trends—we created a unique blueprint for COCO’s rise in the competitive luxury F&B market.

Getting to Know the Brand

COCO is more than a restaurant—it’s a sensory experience that merges high-end dining, vibrant nightlife, and bold cultural storytelling. Our mission from day one was to ensure COCO’s physical energy and luxury ambiance were reflected online. Each location had to feel local yet unmistakably COCO, with an aesthetic and voice that resonated with a global, experience-driven audience.

Looking to scale your brand like COCO?
Let’s talk and build your growth strategy.

Services Provided

Grand Opening Strategy for all 4 Locations

Branding & Content Creation

Website Design & Development

Social Media Management

Influencer Marketing

Meta Advertising (Facebook & Instagram)

Full-Funnel Digital Strategy

The Project

The Challenge
When COCO approached us, they were a new business, opening in London with no digital presence & no cohesive strategy for growth, expansion, or digital consistency. They needed to launch with a bang and needed to translate their in-venue energy into a premium online identity, build a scalable digital ecosystem, and execute venue launches in new, competitive locations like Canary Wharf and Dubai. Their goal was to become a globally recognised lifestyle dining brand without compromising on quality or brand storytelling.

The Mason Circle Approach

We took a full-funnel, phased approach that touched every part of COCO’s brand journey.

Pre-Launch: Each venue opening included a customised Grand Opening strategy featuring PR outreach with Time Out, What’s On, and Cosmopolitan, plus influencer activations, content production, and localised campaign messaging.

Content Creation: From chef features and behind-the-scenes dining experiences to high-end imagery and user-generated content, we ensured COCO’s digital storytelling matched the richness of the physical experience.

Website Development: Every venue received a bespoke, SEO-structured site with local landing pages, embedded influencer content, and clear CTAs for bookings, menus, and events.

SEO & Social: We executed a targeted SEO strategy that included on-page optimisation, Google Business Profile enhancements, citation building, and a blog content plan. On social, we used Reels, influencer content, and trend-aligned storytelling to grow their digital community.

Paid Advertising & Influencer Marketing: We ran geo-targeted Meta ad campaigns for each venue launch and executed influencer marketing strategies that put COCO in front of millions—including shoutouts from Huda Beauty and Amir Khan.

The Results