DOJO Hatchend

Client

DOJO Hatchend

Industry

Food & Beverage

Services

Mason Circle's Impact

Instagram followers gained within 3 months

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website visits in the first 4 weeks

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Dojo Hatch End entered the market with no digital presence and zero awareness but within weeks, it became one of North West London’s most talked-about dining destinations. Mason Circle was brought in from the ground up to lead the brand launch across digital, content, and PR. Today, Dojo is fully booked every weekend, known for its elevated Pan-Asian experience, live DJ nights, and social media buzz. We didn’t just support their launch, we built the strategy that made them a local sensation.

Getting to Know the Brand

Dojo is a modern Pan-Asian restaurant designed to blend bold flavour with elevated nightlife energy. With curated interiors, theatrical cocktails, and high-energy weekend DJs, Dojo needed a brand identity and online presence that matched its ambition. Our goal was clear: launch Dojo not just as a restaurant, but as a weekend destination—and make it the spot in Hatch End.

Services Provided

The Project

The Challenge
Dojo was starting from scratch: no audience, no content, and no awareness. In a competitive local dining scene, we had to create impact fast. The client needed bookings, brand trust, and a powerful digital footprint—all before doors opened. The challenge was to launch Dojo as a new restaurant and an experience-led brand that could become the go-to weekend spot in Hatch End. Syon Lounge needed to stand out in a saturated market while maintaining its luxury appeal. The brand had minimal content online and lacked consistent storytelling that reflected the exclusivity and atmosphere of the venue. Our challenge was to create a high-conversion digital identity that captured the essence of Syon Lounge and built long-term engagement with its audience.

The Mason Circle Approach

We created a high-energy, content-first strategy that introduced Dojo to the market with style:

Grand Opening Strategy: We rolled out a high-impact launch plan with influencer previews, countdown content, and launch night coverage. We coordinated a buzz-worthy opening that combined digital and on-ground presence to create immediate traction.
Content Creation: Cinematic food shots, behind-the-scenes reels, DJ-night footage, and cocktail storytelling were crafted to make Dojo irresistible across social and web.
Live Entertainment Positioning: We positioned Dojo’s weekly live DJ entertainment as a core weekend USP—using content and social storytelling to brand Dojo as Hatch End’s go-to nightlife venue.
Social Media Management: We launched and scaled their Instagram page, designed with high-converting content pillars, influencer reposts, and weekly reels that showcased the vibe.
Website Design & SEO: A sleek, mobile-first website was built with optimised local SEO, booking CTAs, and integrated menus. It became the digital destination for conversions.
Meta Ads: Our geo-targeted ad campaigns drove awareness, RSVPs, and clicks from high-intent local users. Retargeting boosted ROI and helped fill early reservations.
Influencer Marketing: Tastings, sneak peeks, and launch events were filled with carefully selected local creators—driving reach, trust, and viral momentum.

The Results

4,000+ Instagram followers gained within 3 months
Fully booked every weekend within 6 weeks of launch
Live DJ entertainment became a key local draw, boosting weekend RSVPs
2,300+ website visits in the first 4 weeks
Over 150+ influencer mentions and UGC shares
Reached over 250,000 local users through paid and organic social
Achieved top local search visibility on Google for “Dojo Hatch End” and related keywords