Paparazzi Restaurant
Client
Paparazzi Restaurant
Industry
Luxury Fashion & Retail
Services
Grand Opening Strategy | Content Creation | Social Media Management | Influencer Marketing | Website Design & Development | SEO | Meta Advertising
Mason Circle's Impact
Paparazzi Restaurant Launches With A Viral Bang In Birmingham
Paparazzi Restaurant arrived on Birmingham’s dining scene with one clear goal: to make a bold, unforgettable entrance. As a brand-new business, they needed to generate serious buzz, build a high-end identity, and ensure their grand opening made headlines. That’s exactly what Mason Circle delivered — with a viral launch strategy that positioned Paparazzi as one of the city’s hottest luxury dining destinations from day one.
From influencer-led hype building to strategic content creation, SEO-optimised web design, and targeted Meta Ads, we handled it all — turning an unknown venue into Birmingham’s new “it” spot.
Getting to Know the Brand
Paparazzi Restaurant came to us as an ambitious new concept in Birmingham’s hospitality scene — fusing luxury interiors, a lively social atmosphere, and a curated food and cocktail menu. But without any online presence or brand awareness, they needed a full-service launch from the ground up. Their goal was simple: generate hype, get people talking, and pack the restaurant from opening weekend.
Services Provided
Grand Opening Strategy for all 4 Locations
Content Creation
Social Media Management
Influencer Marketing
Website Design & Development
SEO
Meta Advertising (Facebook & Instagram)
The Project
The Challenge
Paparazzi had no prior brand presence. They needed an agency that could create a luxury lifestyle identity, build hype before doors opened, and ensure a full house from the moment they launched. The challenge was clear: cut through the noise in a competitive market and create a sense of urgency and exclusivity before anyone had even seen the venue.
The Mason Circle Approach
We took a 360° launch approach, managing every touchpoint of the brand’s digital presence and reputation:
- Influencer Marketing & Teasers: We built anticipation with teaser content, sneak peeks, and local influencer activations — creating organic virality in the weeks leading up to launch.
- Content Creation: We produced cinematic, shareable content that captured the venue’s luxury ambience, food styling, interiors, and nightlife experience.
- Social Media Management: From strategy to execution, we built a premium Instagram feed and crafted engaging, on-brand captions to attract the right audience.
- Website Design & SEO: We developed a high-end, mobile-optimised website that reflected the venue’s aesthetic and ranked for key local search terms.
- Meta Ads: We ran highly targeted Facebook and Instagram ad campaigns to drive awareness, reservations, and page follows — maximising local reach ahead of the launch.
The Results
- Viral Grand Opening: Social content reached over 1 million views across platforms within the first 2 weeks
- 7.2K followers gained on Instagram pre-launch
- Fully booked opening weekend — and waitlists began forming immediately after
- Meta ads generated 9x ROAS (return on ad spend) in the first 30 days
- Website ranked on Page 1 of Google for key local terms like “luxury restaurant Birmingham” and “Birmingham restaurant opening”
- Influencer stories and viral reels created a city-wide buzz and local media coverage
- 300% increase in brand search volume on Google within one month of launch
Thanks to Mason Circle, Paparazzi went from completely unknown to Birmingham’s most talked-about restaurant, within weeks.
Get In Touch
Looking for a social media agency for restaurants that can deliver virality, bookings, and bold branding?
Based in London, operating nationwide, we’re the digital marketing agency for F&B brands that want real results.