Raffles London
Client
Raffles London
Industry
Luxury Hotel & Spa
Services
Content Creation | Social Media Management | SEO | Meta Advertising (Facebook & Instagram)
Mason Circle's Impact
Getting to Know the Brand
Raffles London is synonymous with luxury, refinement, and world-class hospitality. When their Guerlain Spa team approached Mason Circle, they were seeking more than just content—they wanted a high-end digital presence that matched the prestige of their five-star offering. Their goal was to elevate their social media presence to reflect the premium nature of the Raffles experience and connect with a sophisticated, global clientele.
Getting to Know the Brand
By understanding the tone, elegance, and audience expectations of the Raffles brand, we curated a strategy that brought a luxurious yet modern feel to their digital storytelling. Through refined visuals and elevated messaging, we helped shape a digital identity as opulent as their in-person experience.
The Project
The Challenge
Although Raffles London had an existing online presence, their social media didn’t fully reflect the elite and immersive experience the Guerlain Spa offers. They wanted to generate stronger brand awareness, attract the luxury wellness market, and showcase their space with creative, aspirational visuals tailored for Instagram and beyond.
The Mason Circle Approach
Our team delivered bespoke content creation that reflected the elegance and serenity of the Guerlain Spa think rich textures, calming tones, and modern editorial styling. We implemented a refined social media management plan, targeting affluent wellness-seekers across London and globally. Alongside this, we optimised SEO and implemented Meta ad strategies designed to build awareness, drive engagement, and strengthen visibility for high-intent searches related to spa and wellness in London.
The Results
- 45% increase in Instagram engagement within the first 90 days
- 23% growth in follower count organically
- Consistent content reach of 30K+ per post across Instagram
- Featured in premium lifestyle and wellness influencer content
- SEO-optimised posts and content driving visibility for luxury wellness keywords
- Successfully repositioned the brand’s digital presence to match its five-star identity
- Positive uplift in Meta ad performance through carefully crafted, conversion-driven creatives
Thanks to Mason Circle, Raffles London evolved from a discreet newcomer to one of London’s most talked-about luxury destinations
Get In Touch
Looking for a social media agency for restaurants that can deliver virality, bookings, and bold branding?
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