Why Digital PR Link Building Is Important?
PR Link building is a valuable SEO technique that many people underutilise. PR means working to build relationships with people that you can leverage in a variety of ways. Link building isn’t always the first thing people think of, but maybe it should be…
What is Link Building?
Link building aims to get other websites to link back to your website and build backlinks. Google sees backlinks as a sign of trust, and building backlinks from other relevant and authoritative websites helps build relevance and authority for yourself or your client. It is essential if you want your clients to rank highly in search results.
It’s important to keep in mind that not all links are valued equally by Google. Unfortunately, the most valuable links are also the hard to earn and secure. The higher the domain authority of the website, you will get back-links back to you or your client’s website, the more valuable the backlink will be.
Why is PR Link-Building Important?
PR link building has many benefits, including:
Improved search rankings
Google considers backlinks a sign of trust, so in this algorithm, the more quality backlinks a site has, the higher it will rank in the SERPs (search engine results pages). These high-quality backlinks also help to increase the credibility of your client’s website in Google algorithms and other search engines.
Help Google discover new pages.
When Google follows backlinks to your site, it crawls the page and discovers all the links there are. It highlights the importance of having an internal linking strategy on your or your client’s website so that Google can continue to crawl and index the various pages on the site and make them easier to find.
Send referral traffic from other sites to your website
Referral traffic refers to people who visit your site from another website without searching for you or finding you on Google. The benefits of this type of traffic are increased brand awareness, a new audience for your website, an opportunity to attract new leads, and improved authority through backlinks.
Are there different types of backlinks?
In short, yes, they exist. Want to know the different types? We have them all:
Following Links – These are standard hyperlinks that tell Google to pass on trust and authority to the linked website.
No-follow links – As we’ve discovered, linking to a site vouches for the authority of that site, but sometimes you don’t want to do that. No-follow links tell Google not to give away your authority over that site.
Sponsored or paid links – If the link was exchanged for money, a product, or a service, so Google can identify the ad link.
UGC links – UGC stands for user-generated content, so UCG links tell Google which links were generated by users or customers.
Editorially placed links – Google values these links because they were earned naturally by users and are intended to improve the user experience, not manipulate an algorithm.
Link Schemes – These links attempt to manipulate Google’s algorithms and may include the exchange of money, goods or services for links, link exchanges, and automated programs to create links to websites. Be careful of these as they can result in a Google penalty that will negatively impact your rankings.
How can PR be used for a link-building campaign?
PR requires a variety of skills, which are invaluable when working on a PR link-building campaign.
Digital PR agency in London creates content that is so compelling that journalists want to cover it and link to it. From news articles to features, investigative reports and white papers, you can use this compelling content to earn quality links.
So much of link-building relies heavily on relationships with journalists and publications. As we all know, building these relationships takes time and sometimes daily communication so you know what they want and what their concerns are.
Important PR Link Building Tips
Make sure you’re going after the “right” links
PR link building is about quality over quantity. If you’re going to provide value to your clients through your PR link-building campaigns, you need to make sure you’re providing links from websites with high domain authority, links that aren’t “no-follow” links, and links that are followed. Something relevant to your customers.
Set up tracking!
One of the most important elements of digital activity is tracking. Make sure you have analytics, conversion and keyword ranking tracking set up so you can track the success of your campaigns and optimize accordingly. They’ll thank you for it in future reports.
If you’re looking for digital PR services to help you with your PR link-building strategy or other PR services, contact us to see how we can work together.