01 / Search
Google Search Ads
Show up first when someone in Houston searches for what you sell. Keywords and ads are built around bookings, not clicks.
Search · Performance Max · Call ads
Houston | Paid Media & PPC
PPC & Paid Media Agency in Houston for Hospitality and Ambitious Brands
Turn ad spend into bookings you can count. We run Google Ads and Meta Ads for hospitality and service brands that need customers this week, not next year. From Montrose to The Woodlands, we know Houston neighborhood by neighborhood, with strategy led from our New York office at 598 Fifth Avenue.
- Founded 2016
- Google 5-star rated
- Hospitality specialists
Inner Loop
Montrose · the Heights · River Oaks · Midtown · Downtown Houston
Uptown & west
Uptown & the Galleria · Memorial · Rice Village · Westchase · the Energy Corridor
Greater Houston
The Woodlands · Sugar Land · Katy · Pearland · Clear Lake
01 / Why Houston is different
A huge city. Searched one neighborhood at a time.
Houston covers more than 600 square miles, and its customers think in neighborhoods and drive times. Someone in the Heights searching for dinner wants somewhere close, and a great spot in Sugar Land barely registers. Each area has its own map results and its own competitors.
The city is also growing fast as a destination. A record 53.9 million people visited the City of Houston in 2024, from business travelers and medical visitors to sports fans. The businesses that win here own their area and reach visitors on the right days.
Ads timed to how Houston spends
Paid media works best when it follows the city's rhythm. We plan budgets around the Houston Livestock Show and Rodeo, Astros, Texans and Rockets game days, big events at NRG Park, conventions at the George R. Brown Convention Center and visitors to the Texas Medical Center. On quiet nights we pull back, so spend goes where the demand is.
Houston is a driving city, so we target by distance and push spend around game days, conventions and Rodeo season.
- restaurants in Montrose
- hotel near the Galleria
- bars in the Heights
- brunch River Oaks
- spa Uptown Houston
- gym The Woodlands
2.3mpeople live in the City of Houston
4.7mpeople live in Harris County
53.9mvisitors came to the City of Houston in 2024, a record
Sources: US Census Bureau, 2020 Census; Houston First Corporation, 2024 visitor figures.
02 / What we do
Houston paid media services
Search, social and retargeting, run by one team and judged on bookings.
02 / Maps
Local & Maps ads
Promoted pins and location ads win the near me moment and send people straight to directions or a call.
Local campaigns · Maps · Store visits
03 / Social
Meta Ads
Instagram and Facebook campaigns aimed at the right ZIP codes and interests, with creative made for the feed.
Instagram · Facebook · Reels
04 / Retarget
Retargeting
Plenty of people look at your menu, rooms or prices and leave. We bring them back.
Website · Social · Email audiences
05 / Creative
Ad creative & landing pages
Ads that stop the scroll, and fast landing pages that turn the click into a booking.
Video · Static · Landing pages
06 / Measure
Tracking & reporting
Calls, bookings and cost per customer, reported every month in plain English.
GA4 · Conversions API · Call tracking
Every dollar working harder in Houston.
Get my free ads audit03 / Industry expertise
Paid media for Houston's service businesses.
Campaigns shaped around how each sector sells.
Restaurants & bars
From Montrose to the Heights, win the reservations in your part of the city.
Restaurant marketing
Hotels
Win direct bookings back from OTAs around Downtown, the Galleria and the Medical Center.
Hotel marketing
Wellness
Fill classes and memberships in River Oaks, the Heights and The Woodlands.
Wellness marketing
Lifestyle & luxury
Bring foot traffic to the Galleria, River Oaks District and your online store.
Lifestyle marketing
Real estate & fintech
Reach buyers, renters and investors across one of the fastest-growing metros in the US.
Real estate marketing04 / How we work
Your first 90 days
Small tests first. Bigger budgets once the numbers prove out.
Weeks 1 to 2
Audit & tracking
We review your accounts, fix tracking and find the spend that isn't earning its place.
Weeks 2 to 4
Launch & test
New campaigns, audiences and creative go live across Houston, with small tests before big budgets.
Months 2 to 3
Scale what works
Budget moves toward the ads, areas and days that bring in bookings.
Ongoing
Optimize & report
Weekly tuning, plus a monthly report on cost per booking, calls and revenue.
05 / Why Mason Circle
Why Houston brands choose us
Sector specialists
We've worked with restaurants, hotels, wellness and lifestyle brands since 2016, so we already know how your customers decide.
One connected team
Ads, SEO and social are planned together, so you don't pay for clicks you could win for free.
ROI, not vanity
We report on bookings, calls and revenue. If a number doesn't move the business, we don't count it as a win.
Built for you
Every plan starts from your locations, competitors and goals. One venue or a national group.
Houston paid media questions
Straight answers about Google Ads and Meta Ads in Houston.
Ask us directlyHow much should I spend on Google Ads in Houston?
That depends on how competitive your category is and how many bookings you need. Many local businesses start with a modest test budget and scale once the results are clear. Your free audit includes a recommended budget.
Which is better, Google Ads or Meta Ads?
They do different jobs. Google Ads catch people who are already searching. Meta Ads create demand from people who weren't looking yet. Most Houston hospitality brands need both, in different amounts.
How quickly will I see results?
Ads can bring in inquiries within days of launch. The first month is mostly testing. Accounts usually settle into steady results by month two or three.
Do you work with businesses across Greater Houston?
Yes. We work across Greater Houston, from Montrose, the Heights and the Galleria to The Woodlands, Katy and Sugar Land. Strategy is led from our New York office at 598 Fifth Avenue, and each area gets its own targeting where it matters.
Can you run ads for several locations?
Yes. Each venue gets its own targeting, budget and reporting, so a busy site never eats the budget of a quieter one.
How do I get started?
Request your free Houston ads audit below. We'll review your accounts and walk you through a 90-day plan on a short call.
Free Houston ads audit
See where your ad budget is going.
Tell us about your business and any ads you run now. We'll review your accounts and send a 90-day plan with a recommended budget for Houston. No cost, no obligation.
Prefer email? hello@masoncircle.com
Our US office: 598 Fifth Avenue, New York, NY 10036