01 / SEO & Local Search
SEO Agency in Edinburgh
Rank in the Map Pack and organic results for the Edinburgh searches that bring in bookings.
Local SEO · Technical · AI search
Explore seo in EdinburghEdinburgh | Digital Marketing
Digital Marketing Agency in Edinburgh for Restaurants, Hotels and Ambitious Brands
Strategy, creative and performance for Edinburgh brands that want more bookings. SEO, paid media, social and web design, planned together by one team. From Leith to Bruntsfield, we know the city beyond the Royal Mile.
- Founded 2016
- Google 5-star rated
- Hospitality specialists
Old Town & New Town
Royal Mile · Grassmarket · George Street · St James Quarter · Haymarket
Edinburgh neighbourhoods
Leith · Stockbridge · Bruntsfield · Morningside · Portobello
The Lothians
Musselburgh · South Queensferry · Livingston · Dalkeith
01 / Why Edinburgh is different
Two markets in one city: visitors and residents.
Edinburgh grew 7.6% between 2011 and 2022, and it fills with visitors every August when the festivals take over. Visitors search around the Royal Mile and the New Town. Residents mostly don't.
Locals head to Leith, Stockbridge and Bruntsfield for their regular spots. A venue that only markets to tourists has a quiet winter. One that only markets to locals misses the busiest weeks of the year.
Marketing planned around Edinburgh
Every channel follows the city's calendar: the Festival Fringe in August, Hogmanay, rugby internationals at Murrayfield and the year-round tourist trade. Search, social and ads then work together instead of chasing the same customer.
We plan Edinburgh marketing around the year's rhythm, so you win the festival rush and stay busy when it's over.
- restaurants Leith
- bars Grassmarket
- hotel near Haymarket
- brunch Stockbridge
- spa New Town
- gym Bruntsfield
514,500people live in the City of Edinburgh
7.6%population growth between 2011 and 2022
Sources: Scotland's Census 2022, National Records of Scotland; Fraser of Allander Institute.
02 / What we do
Marketing services in Edinburgh
Strategy, creative and performance. Aligned around your ambitions.
02 / Paid Media & PPC
Paid Media Agency in Edinburgh
Google Ads and Meta Ads planned around Edinburgh demand and measured on bookings.
Google Ads · Meta Ads · Retargeting
Explore paid media & ppc in Edinburgh03 / Social Media & Creative
Social Media Agency in Edinburgh
Content, creators and community management that make Edinburgh want to visit.
Strategy · Content · Creators
Explore social media in Edinburgh04 / Web Design & Conversion
Web Design Agency in Edinburgh
Fast, mobile-first websites built to rank in Edinburgh and turn visits into bookings.
Design · Build · Conversion
Explore web design in Edinburgh05 / Creative
Content & creative
Photography, video and brand content shot in Edinburgh and made for every channel.
Photo · Video · Branding
06 / Retention
Email, CRM & PR
Keep guests coming back, and get your brand talked about across Edinburgh.
Email · CRM · Digital PR
One connected partner in Edinburgh.
Get my free review03 / Industry expertise
Marketing for Edinburgh's service businesses.
A considered approach to your market and your customer journey.
Restaurants & bars
From Leith to Stockbridge, fill tables through the festival and beyond.
Restaurant marketing
Hotels
Win direct bookings in August and keep rooms full through winter.
Hotel marketing
Wellness
Grow memberships in Bruntsfield, Morningside and Portobello.
Wellness marketing
Lifestyle & luxury
Bring shoppers to St James Quarter and George Street.
Lifestyle marketing
Real estate & fintech
Reach buyers and renters across Leith and the city's new developments.
Real estate marketing04 / How we work
Your first 90 days
One plan across every channel, with quick wins first.
Weeks 1 to 2
Review & benchmark
We look at every channel, your competitors in Edinburgh and the numbers that matter to you.
Weeks 2 to 4
Plan & fix
A joined-up plan, tracking that works and the quick wins first.
Months 2 to 3
Launch & build
Campaigns, content and SEO go live and start to compound.
Ongoing
Grow & report
Monthly reporting on bookings, enquiries and revenue across channels.
05 / Why Mason Circle
Why Edinburgh brands choose us
Sector specialists
We've worked with restaurants, hotels, wellness and lifestyle brands since 2016, so we already know how your customers decide.
One connected team
Every channel runs from one plan and one team, so nothing pulls in different directions.
ROI, not vanity
We report on bookings, calls and revenue. If a number doesn't move the business, we don't count it as a win.
Built for you
Every plan starts from your locations, competitors and goals. One venue or a national group.
Edinburgh marketing questions
Straight answers about working with a digital marketing agency in Edinburgh.
Ask us directlyWhat does a digital marketing agency in Edinburgh do?
We help Edinburgh businesses win customers online. That means being found on Google, running ads, posting on social and making sure your website turns visits into bookings.
Do I need every service?
No. Some clients start with SEO or ads alone. Your free review shows which channels will pay back fastest, and we start there.
Do you work with small and independent businesses?
Yes. We work with single independent venues as well as national groups, and the plan fits your budget.
Do you work with businesses in Leith and the Lothians?
Yes. We work across Edinburgh, Leith and the Lothians, and in Glasgow too.
How do you report results?
Monthly, in plain English, focused on bookings, enquiries and revenue. You'll always know what's working.
How do I get started?
Request your free Edinburgh marketing review below. We'll review your channels and talk you through a 90-day plan on a short call.
Free Edinburgh marketing review
Get a clear plan for growth in Edinburgh.
Tell us about your business. We'll review your channels, compare you with three local competitors and send a 90-day plan. No cost, no obligation.
Prefer email? hello@masoncircle.com