The Stafford London
Client
The Stafford London
Industry
Hospitality & Events
Services
Content Creation | Social Media Management | Website Design & Development | SEO
Mason Circle's Impact
Getting to Know the Brand
Tucked away in the heart of St James’s, The Stafford London is one of the capital’s most prestigious five-star hotels, known for its timeless elegance, discreet service, and quintessentially British charm. The brand wanted its in-person luxury experience to translate seamlessly across its digital platforms—especially social media.
Getting to Know the Brand
The Stafford London partnered with Mason Circle to refine their online presence, tell meaningful brand stories, and align their social content with the exceptional quality guests experience at the property.
Services Provided
Content Creation
Social Media Management
Website Design & Development
SEO
The Project
The Challenge
Despite being a well-established name in luxury hospitality, The Stafford London’s social media didn’t fully capture the richness, heritage, and exclusivity of the in-person experience. They needed their digital identity to mirror the prestige of their iconic service and setting, with particular attention to visual content, narrative tone, and consistency.
The Mason Circle Approach
We took a story-first approach—creating tailored, aspirational content that brought the luxury of The Stafford to life. Every post highlighted a signature element, from its historic wine cellars and refined suites to its curated dining experiences. The tone was elevated yet personable, appealing to an audience that values quiet luxury. We also redeveloped parts of the website and implemented SEO strategies to boost discoverability for high-intent searches related to premium London stays.
The Results
- 38% increase in Instagram engagement over the first 60 days
- 25% growth in organic followers within the first 3 months
- 60K+ average monthly impressions across organic and paid social
- Increased direct bookings via targeted SEO and Google visibility
- Elevated their online visual identity to reflect the brand’s luxurious in-person experience
- Now ranking for terms like luxury hotels in St James’s and five-star hotels near Mayfair
Thanks to Mason Circle, The Stafford London has evolved from a discreet heritage address into one of the city’s most sought-after destinations for timeless British elegance and contemporary luxury.
Get In Touch
If your brand delivers five-star experiences, your social media should too. Mason Circle helps leading hospitality names translate real-world luxury into captivating digital stories. Let’s make your brand unforgettable online