01 / Design
Custom web design
A site that looks like your brand and feels like your venue, designed mobile first.
UX · UI · Brand
Edinburgh | Web Design & Conversion
Web Design Agency in Edinburgh for Hospitality and Ambitious Brands
Your website should take bookings, not just look good. We design fast, beautiful sites for hospitality and service brands, built to rank in search and convert on mobile. From Leith to Bruntsfield, we know the city beyond the Royal Mile.
- Founded 2016
- Google 5-star rated
- Hospitality specialists
Old Town & New Town
Royal Mile · Grassmarket · George Street · St James Quarter · Haymarket
Edinburgh neighbourhoods
Leith · Stockbridge · Bruntsfield · Morningside · Portobello
The Lothians
Musselburgh · South Queensferry · Livingston · Dalkeith
01 / Why Edinburgh is different
Two markets in one city: visitors and residents.
Edinburgh grew 7.6% between 2011 and 2022, and it fills with visitors every August when the festivals take over. Visitors search around the Royal Mile and the New Town. Residents mostly don't.
Locals head to Leith, Stockbridge and Bruntsfield for their regular spots. A venue that only markets to tourists has a quiet winter. One that only markets to locals misses the busiest weeks of the year.
Websites designed for how Edinburgh books
Most of your visitors arrive on a phone, often a few streets away and ready to decide. We design for that moment with clear booking paths, local pages and fast load times. Content is planned around the Festival Fringe in August, Hogmanay, rugby internationals at Murrayfield and the year-round tourist trade.
Visitors often book Edinburgh months ahead, while locals book on the day. Your site needs to serve both, with clear availability and easy group enquiries.
- restaurants Leith
- bars Grassmarket
- hotel near Haymarket
- brunch Stockbridge
- spa New Town
- gym Bruntsfield
514,500people live in the City of Edinburgh
7.6%population growth between 2011 and 2022
Sources: Scotland's Census 2022, National Records of Scotland; Fraser of Allander Institute.
02 / What we do
Edinburgh web design services
Design, build and conversion, delivered by the same team that runs your marketing.
02 / Build
WordPress & Shopify builds
Fast, secure builds your team can update without calling a developer.
WordPress · Shopify · Hosting
03 / Convert
Booking & conversion
Booking buttons, menus, offers and forms sit exactly where guests expect them.
Booking systems · Forms · CRO
04 / Search
SEO-ready from day one
Clean structure, local pages and schema. Your new site ranks instead of starting again.
Technical SEO · Schema · Migration
05 / Speed
Speed & Core Web Vitals
Pages that load quickly on mobile data, because slow sites lose bookings.
Performance · Images · Caching
06 / Measure
Analytics & testing
Every booking and enquiry is tracked. Then we keep testing to improve.
GA4 · Heatmaps · A/B tests
A website Edinburgh wants to book from.
Get my free website review03 / Industry expertise
Web design for Edinburgh's service businesses.
Sites shaped around how each sector converts.
Restaurants & bars
From Leith to Stockbridge, fill tables through the festival and beyond.
Restaurant marketing
Hotels
Win direct bookings in August and keep rooms full through winter.
Hotel marketing
Wellness
Grow memberships in Bruntsfield, Morningside and Portobello.
Wellness marketing
Lifestyle & luxury
Bring shoppers to St James Quarter and George Street.
Lifestyle marketing
Real estate & fintech
Reach buyers and renters across Leith and the city's new developments.
Real estate marketing04 / How we work
From brief to launch
Typical timings for a hospitality site. Bigger builds take longer, and we agree dates up front.
Weeks 1 to 2
Discover
We review your current site, competitors and analytics, and agree what the new site must achieve.
Weeks 2 to 5
Design
Wireframes first. Then full mobile and desktop designs for you to review.
Weeks 5 to 8
Build & migrate
We build, add content, protect the SEO you already have and test every booking path.
After launch
Improve
Go live, then monthly tracking and improvements based on what real visitors do.
05 / Why Mason Circle
Why Edinburgh brands choose us
Sector specialists
We've worked with restaurants, hotels, wellness and lifestyle brands since 2016, so we already know how your customers decide.
One connected team
Design, SEO and paid media sit in one team, so your new site launches ready to rank and ready for ads.
ROI, not vanity
We report on bookings, calls and revenue. If a number doesn't move the business, we don't count it as a win.
Built for you
Every plan starts from your locations, competitors and goals. One venue or a national group.
Edinburgh web design questions
Straight answers about getting a new website in Edinburgh.
Ask us directlyHow much does a website cost in Edinburgh?
It depends on the number of pages, the integrations and how much content we create. After your free review we give you a fixed quote, so there are no surprises.
How long does a new website take?
A typical hospitality site takes six to eight weeks from brief to launch. Larger or multi-site builds take longer, and we agree the timeline before we start.
Will a new website hurt our Google rankings?
Not if it's done properly. We map your old pages to the new ones, keep what already ranks and set up redirects before launch.
Do you work with businesses in Leith and the Lothians?
Yes. We work across Edinburgh, Leith and the Lothians, and in Glasgow too.
Can you connect our booking system?
Yes. We work with the booking and reservation tools hospitality brands already use, and place them where guests expect to find them.
How do I get started?
Request your free Edinburgh website review below. We'll send a prioritised list of improvements and talk you through it on a short call.
Free Edinburgh website review
Find out what your website is costing you.
Send us your site. We'll review it on mobile, compare it with three Edinburgh competitors and send a prioritised list of improvements. No cost, no obligation.
Prefer email? hello@masoncircle.com