01 / Strategy
Social strategy
Clear positioning, content pillars and a posting rhythm that suits your team and your guests.
Audit · Pillars · Calendar
Edinburgh | Social Media & Creative
Social Media Marketing Agency in Edinburgh for Hospitality and Lifestyle Brands
Make Edinburgh want to be there. We plan, shoot and run social for hospitality and lifestyle brands, and we judge it on bookings rather than likes. From Leith to Bruntsfield, we know the city beyond the Royal Mile.
- Founded 2016
- Google 5-star rated
- Hospitality specialists
Old Town & New Town
Royal Mile · Grassmarket · George Street · St James Quarter · Haymarket
Edinburgh neighbourhoods
Leith · Stockbridge · Bruntsfield · Morningside · Portobello
The Lothians
Musselburgh · South Queensferry · Livingston · Dalkeith
01 / Why Edinburgh is different
Two markets in one city: visitors and residents.
Edinburgh grew 7.6% between 2011 and 2022, and it fills with visitors every August when the festivals take over. Visitors search around the Royal Mile and the New Town. Residents mostly don't.
Locals head to Leith, Stockbridge and Bruntsfield for their regular spots. A venue that only markets to tourists has a quiet winter. One that only markets to locals misses the busiest weeks of the year.
Content that feels like Edinburgh
People follow places that feel local. We build content around the moments the city already talks about, from the Festival Fringe in August, Hogmanay, rugby internationals at Murrayfield and the year-round tourist trade. We also work with creators who know the area.
Edinburgh content works best when it shows the city locals know. Neighbourhood spots, changing seasons and the people behind the venue.
- restaurants Leith
- bars Grassmarket
- hotel near Haymarket
- brunch Stockbridge
- spa New Town
- gym Bruntsfield
514,500people live in the City of Edinburgh
7.6%population growth between 2011 and 2022
Sources: Scotland's Census 2022, National Records of Scotland; Fraser of Allander Institute.
02 / What we do
Edinburgh social media services
Strategy, content and community. Made for the feed and measured on bookings.
02 / Content
Content production
Photo and short-form video shot on location in Edinburgh, made for Reels, TikTok and Stories.
Photo · Reels · TikTok
03 / Community
Community management
We reply to comments and DMs quickly and in your voice, so questions turn into bookings.
DMs · Comments · Reviews
04 / Creators
Influencers & creators
Local creators who actually suit your brand. Briefed properly, measured on results.
Creator search · Briefs · Tracking
05 / Paid social
Paid social
We boost the posts that work and put them in front of new people across Edinburgh.
Meta Ads · TikTok Ads
06 / Measure
Reporting tied to bookings
Monthly reports on reach, saves and link clicks, plus the bookings social helped bring in.
Insights · UTM tracking · GA4
On every Edinburgh feed that matters.
Get my free social audit03 / Industry expertise
Social media for Edinburgh's service businesses.
Content shaped around how each sector earns attention.
Restaurants & bars
From Leith to Stockbridge, fill tables through the festival and beyond.
Restaurant marketing
Hotels
Win direct bookings in August and keep rooms full through winter.
Hotel marketing
Wellness
Grow memberships in Bruntsfield, Morningside and Portobello.
Wellness marketing
Lifestyle & luxury
Bring shoppers to St James Quarter and George Street.
Lifestyle marketing
Real estate & fintech
Reach buyers and renters across Leith and the city's new developments.
Real estate marketing04 / How we work
Your first 90 days
A strong start, then a rhythm you can keep.
Weeks 1 to 2
Audit & strategy
We review your channels and competitors, then agree the story your brand should tell in Edinburgh.
Weeks 2 to 4
Shoot & set up
A first content day on location, a refreshed profile and a calendar ready to go.
Months 2 to 3
Publish & grow
Consistent posting and community management. The first creator partnerships start here too.
Ongoing
Learn & report
Monthly reporting, and a content plan that follows what your audience responds to.
05 / Why Mason Circle
Why Edinburgh brands choose us
Sector specialists
We've worked with restaurants, hotels, wellness and lifestyle brands since 2016, so we already know how your customers decide.
One connected team
Social, paid media and SEO share one plan, so your best content works harder everywhere.
ROI, not vanity
We report on bookings, calls and revenue. If a number doesn't move the business, we don't count it as a win.
Built for you
Every plan starts from your locations, competitors and goals. One venue or a national group.
Edinburgh social media questions
Straight answers about social media marketing in Edinburgh.
Ask us directlyHow often should a Edinburgh restaurant post on social media?
Consistency beats volume. Most venues do well with three to five feed posts a week plus Stories. We set a rhythm your team can keep up with.
Do you create the content or do we?
We do. Our team plans and shoots photo and video on location. We can also use the content your team captures day to day.
Can you work with Edinburgh influencers?
Yes. We find local creators whose audience matches your guests, write the brief and track what each partnership delivers.
Do you work with businesses in Leith and the Lothians?
Yes. We work across Edinburgh, Leith and the Lothians, and in Glasgow too.
How do you measure social media success?
Reach and engagement are only the start. We track link clicks, enquiries and bookings from social, so you can see what it's worth.
How do I get started?
Request your free Edinburgh social media audit below. We'll review your channels and walk you through a 90-day plan on a short call.
Free Edinburgh social media audit
See how your social stacks up in Edinburgh.
Tell us about your brand. We'll compare your channels with three local competitors and send a 90-day content plan. No cost, no obligation.
Prefer email? hello@masoncircle.com