01 / Design
Custom web design
A site that looks like your brand and feels like your venue, designed mobile first.
UX · UI · Brand
New York | Web Design & Conversion
Web Design Agency in New York for Hospitality and Ambitious Brands
Your website should take bookings, not just look good. We design fast, beautiful sites for hospitality and service brands, built to rank in search and convert on mobile. From SoHo to the Upper East Side, we know Manhattan block by block. Our office is at 598 Fifth Avenue, in the heart of Midtown.
- Founded 2016
- Google 5-star rated
- Hospitality specialists
Midtown & Fifth Avenue
Midtown · Flatiron · NoMad · Hudson Yards · Chelsea
Downtown Manhattan
SoHo · Tribeca · the West Village · the Lower East Side · the Financial District
Uptown & beyond
Upper East Side · Upper West Side · Harlem · Williamsburg · Long Island City
01 / Why New York is different
One city. Hundreds of micro-markets.
New York is the biggest city in the US, and almost nobody here searches for “New York” on its own. They search for a cocktail bar in the West Village, a hotel near Times Square or a pilates studio on the Upper East Side. Every neighborhood has its own map results and its own competitors.
It is also one of the most competitive markets in the world. National chains and well-funded brands chase the same searches. Independent and mid-sized businesses win by owning their block, their neighborhood and the moments their customers care about.
Websites designed for how New York books
Most of your visitors arrive on a phone, often a few streets away and ready to decide. We design for that moment with clear booking paths, local pages and fast load times. Content is planned around Broadway nights, Fashion Week, the US Open, the holiday season on Fifth Avenue, Yankees and Knicks game days, and big conventions at the Javits Center.
New Yorkers compare several places in seconds on their phones. Speed, clear prices and one-tap booking decide who wins.
- restaurants in SoHo
- hotel near Times Square
- rooftop bar Midtown
- brunch West Village
- spa Upper East Side
- gym Hudson Yards
8.8mpeople live in New York City’s five boroughs
1.69mpeople live in Manhattan alone
64.3mvisitors came to New York City in 2024
Sources: US Census Bureau, 2020 Census; NYC Tourism + Conventions, 2024 year-end figures.
02 / What we do
New York web design services
Design, build and conversion, delivered by the same team that runs your marketing.
02 / Build
WordPress & Shopify builds
Fast, secure builds your team can update without calling a developer.
WordPress · Shopify · Hosting
03 / Convert
Booking & conversion
Booking buttons, menus, offers and forms sit exactly where guests expect them.
Booking systems · Forms · CRO
04 / Search
SEO-ready from day one
Clean structure, local pages and schema. Your new site ranks instead of starting again.
Technical SEO · Schema · Migration
05 / Speed
Speed & Core Web Vitals
Pages that load quickly on mobile data, because slow sites lose bookings.
Performance · Images · Caching
06 / Measure
Analytics & testing
Every booking and inquiry is tracked. Then we keep testing to improve.
GA4 · Heatmaps · A/B tests
A website New York wants to book from.
Get my free website review03 / Industry expertise
Web design for New York's service businesses.
Sites shaped around how each sector converts.
Restaurants & bars
From SoHo dining rooms to West Village wine bars, win the reservations on your block.
Restaurant marketing
Hotels
Win direct bookings back from OTAs around Midtown, Times Square and Lower Manhattan.
Hotel marketing
Wellness
Fill classes and memberships on the Upper East Side, in Tribeca and in Williamsburg.
Wellness marketing
Lifestyle & luxury
Bring foot traffic to Fifth Avenue, SoHo and Madison Avenue, and sales to your online store.
Lifestyle marketing
Real estate & fintech
Reach buyers, renters and investors across Manhattan and Brooklyn’s new developments.
Real estate marketing04 / How we work
From brief to launch
Typical timings for a hospitality site. Bigger builds take longer, and we agree dates up front.
Weeks 1 to 2
Discover
We review your current site, competitors and analytics, and agree what the new site must achieve.
Weeks 2 to 5
Design
Wireframes first. Then full mobile and desktop designs for you to review.
Weeks 5 to 8
Build & migrate
We build, add content, protect the SEO you already have and test every booking path.
After launch
Improve
Go live, then monthly tracking and improvements based on what real visitors do.
05 / Why Mason Circle
Why New York brands choose us
Sector specialists
We've worked with restaurants, hotels, wellness and lifestyle brands since 2016, so we already know how your customers decide.
One connected team
Design, SEO and paid media sit in one team, so your new site launches ready to rank and ready for ads.
ROI, not vanity
We report on bookings, calls and revenue. If a number doesn't move the business, we don't count it as a win.
Built for you
Every plan starts from your locations, competitors and goals. One venue or a national group.
New York web design questions
Straight answers about getting a new website in New York.
Ask us directlyHow much does a website cost in New York?
It depends on the number of pages, the integrations and how much content we create. After your free review we give you a fixed quote, so there are no surprises.
How long does a new website take?
A typical hospitality site takes six to eight weeks from brief to launch. Larger or multi-site builds take longer, and we agree the timeline before we start.
Will a new website hurt our Google rankings?
Not if it's done properly. We map your old pages to the new ones, keep what already ranks and set up redirects before launch.
Do you have an office in New York?
Yes. Our New York office is at 598 Fifth Avenue, New York, NY 10036. We work with businesses across all five boroughs, from Midtown and SoHo to Brooklyn and Queens, and with brands in Miami, Los Angeles, Orlando and Houston.
Can you connect our booking system?
Yes. We work with the booking and reservation tools hospitality brands already use, and place them where guests expect to find them.
How do I get started?
Request your free New York website review below. We'll send a prioritized list of improvements and talk you through it on a short call.
Free New York website review
Find out what your website is costing you.
Send us your site. We'll review it on mobile, compare it with three New York competitors and send a prioritized list of improvements. No cost, no obligation.
Prefer email? hello@masoncircle.com
Our US office: 598 Fifth Avenue, New York, NY 10036