01 / Strategy
Social strategy
Clear positioning, content pillars and a posting rhythm that suits your team and your guests.
Audit · Pillars · Calendar
New York | Social Media & Creative
Social Media Marketing Agency in New York for Hospitality and Lifestyle Brands
Make New York want to be there. We plan, shoot and run social for hospitality and lifestyle brands, and we judge it on bookings rather than likes. From SoHo to the Upper East Side, we know Manhattan block by block. Our office is at 598 Fifth Avenue, in the heart of Midtown.
- Founded 2016
- Google 5-star rated
- Hospitality specialists
Midtown & Fifth Avenue
Midtown · Flatiron · NoMad · Hudson Yards · Chelsea
Downtown Manhattan
SoHo · Tribeca · the West Village · the Lower East Side · the Financial District
Uptown & beyond
Upper East Side · Upper West Side · Harlem · Williamsburg · Long Island City
01 / Why New York is different
One city. Hundreds of micro-markets.
New York is the biggest city in the US, and almost nobody here searches for “New York” on its own. They search for a cocktail bar in the West Village, a hotel near Times Square or a pilates studio on the Upper East Side. Every neighborhood has its own map results and its own competitors.
It is also one of the most competitive markets in the world. National chains and well-funded brands chase the same searches. Independent and mid-sized businesses win by owning their block, their neighborhood and the moments their customers care about.
Content that feels like New York
People follow places that feel local. We build content around the moments the city already talks about, from Broadway nights, Fashion Week, the US Open, the holiday season on Fifth Avenue, Yankees and Knicks game days, and big conventions at the Javits Center. We also work with creators who know the area.
New York audiences have seen everything. Content with a clear point of view, real people and a strong sense of place cuts through.
- restaurants in SoHo
- hotel near Times Square
- rooftop bar Midtown
- brunch West Village
- spa Upper East Side
- gym Hudson Yards
8.8mpeople live in New York City’s five boroughs
1.69mpeople live in Manhattan alone
64.3mvisitors came to New York City in 2024
Sources: US Census Bureau, 2020 Census; NYC Tourism + Conventions, 2024 year-end figures.
02 / What we do
New York social media services
Strategy, content and community. Made for the feed and measured on bookings.
02 / Content
Content production
Photo and short-form video shot on location in New York, made for Reels, TikTok and Stories.
Photo · Reels · TikTok
03 / Community
Community management
We reply to comments and DMs quickly and in your voice, so questions turn into bookings.
DMs · Comments · Reviews
04 / Creators
Influencers & creators
Local creators who actually suit your brand. Briefed properly, measured on results.
Creator search · Briefs · Tracking
05 / Paid social
Paid social
We boost the posts that work and put them in front of new people across New York.
Meta Ads · TikTok Ads
06 / Measure
Reporting tied to bookings
Monthly reports on reach, saves and link clicks, plus the bookings social helped bring in.
Insights · UTM tracking · GA4
On every New York feed that matters.
Get my free social audit03 / Industry expertise
Social media for New York's service businesses.
Content shaped around how each sector earns attention.
Restaurants & bars
From SoHo dining rooms to West Village wine bars, win the reservations on your block.
Restaurant marketing
Hotels
Win direct bookings back from OTAs around Midtown, Times Square and Lower Manhattan.
Hotel marketing
Wellness
Fill classes and memberships on the Upper East Side, in Tribeca and in Williamsburg.
Wellness marketing
Lifestyle & luxury
Bring foot traffic to Fifth Avenue, SoHo and Madison Avenue, and sales to your online store.
Lifestyle marketing
Real estate & fintech
Reach buyers, renters and investors across Manhattan and Brooklyn’s new developments.
Real estate marketing04 / How we work
Your first 90 days
A strong start, then a rhythm you can keep.
Weeks 1 to 2
Audit & strategy
We review your channels and competitors, then agree the story your brand should tell in New York.
Weeks 2 to 4
Shoot & set up
A first content day on location, a refreshed profile and a calendar ready to go.
Months 2 to 3
Publish & grow
Consistent posting and community management. The first creator partnerships start here too.
Ongoing
Learn & report
Monthly reporting, and a content plan that follows what your audience responds to.
05 / Why Mason Circle
Why New York brands choose us
Sector specialists
We've worked with restaurants, hotels, wellness and lifestyle brands since 2016, so we already know how your customers decide.
One connected team
Social, paid media and SEO share one plan, so your best content works harder everywhere.
ROI, not vanity
We report on bookings, calls and revenue. If a number doesn't move the business, we don't count it as a win.
Built for you
Every plan starts from your locations, competitors and goals. One venue or a national group.
New York social media questions
Straight answers about social media marketing in New York.
Ask us directlyHow often should a New York restaurant post on social media?
Consistency beats volume. Most venues do well with three to five feed posts a week plus Stories. We set a rhythm your team can keep up with.
Do you create the content or do we?
We do. Our team plans and shoots photo and video on location. We can also use the content your team captures day to day.
Can you work with New York influencers?
Yes. We find local creators whose audience matches your guests, write the brief and track what each partnership delivers.
Do you have an office in New York?
Yes. Our New York office is at 598 Fifth Avenue, New York, NY 10036. We work with businesses across all five boroughs, from Midtown and SoHo to Brooklyn and Queens, and with brands in Miami, Los Angeles, Orlando and Houston.
How do you measure social media success?
Reach and engagement are only the start. We track link clicks, inquiries and bookings from social, so you can see what it's worth.
How do I get started?
Request your free New York social media audit below. We'll review your channels and walk you through a 90-day plan on a short call.
Free New York social media audit
See how your social stacks up in New York.
Tell us about your brand. We'll compare your channels with three local competitors and send a 90-day content plan. No cost, no obligation.
Prefer email? hello@masoncircle.com
Our US office: 598 Fifth Avenue, New York, NY 10036