01 / Search
Google Search Ads
Show up first when someone in Miami searches for what you sell. Keywords and ads are built around bookings, not clicks.
Search · Performance Max · Call ads
Miami | Paid Media & PPC
PPC & Paid Media Agency in Miami for Hospitality and Ambitious Brands
Turn ad spend into bookings you can count. We run Google Ads and Meta Ads for hospitality and service brands that need customers this week, not next year. From Brickell to Miami Beach, we know Miami neighborhood by neighborhood, with strategy led from our New York office at 598 Fifth Avenue.
- Founded 2016
- Google 5-star rated
- Hospitality specialists
Downtown & Brickell
Brickell · Downtown Miami · Edgewater · Wynwood · the Design District
Miami Beach
South Beach · Mid-Beach · North Beach · Bal Harbour · Sunny Isles Beach
Greater Miami
Coral Gables · Coconut Grove · Key Biscayne · Aventura · Doral
01 / Why Miami is different
A city of scenes. Each one searched separately.
Miami runs on distinct scenes, and people search them that way. They look for dinner in Brickell, a beach club in South Beach or brunch in Wynwood, not for “Miami” on its own. Each of those is its own contest, with its own competitors.
It is also a city of visitors. Miami-Dade welcomed a record 28 million visitors in 2024, on top of a busy local crowd. The businesses that win here reach locals all year and travelers before they arrive.
Ads timed to how Miami spends
Paid media works best when it follows the city's rhythm. We plan budgets around Art Basel Miami Beach, Miami Music Week, the Formula 1 Miami Grand Prix, Heat and Dolphins game days, cruise season at PortMiami and the winter high season. On quiet nights we pull back, so spend goes where the demand is.
We plan Miami budgets around the season. Heavier spend in winter and on event weekends, tighter targeting in the quieter summer months.
- restaurants in Brickell
- hotel South Beach
- rooftop bar Wynwood
- brunch Coconut Grove
- spa Miami Beach
- beach club Miami
2.7mpeople live in Miami-Dade County
442,000people live in the City of Miami
28m+visitors came to Miami-Dade in 2024, a record
Sources: US Census Bureau, 2020 Census; Greater Miami Convention & Visitors Bureau, 2024 figures.
02 / What we do
Miami paid media services
Search, social and retargeting, run by one team and judged on bookings.
02 / Maps
Local & Maps ads
Promoted pins and location ads win the near me moment and send people straight to directions or a call.
Local campaigns · Maps · Store visits
03 / Social
Meta Ads
Instagram and Facebook campaigns aimed at the right ZIP codes and interests, with creative made for the feed.
Instagram · Facebook · Reels
04 / Retarget
Retargeting
Plenty of people look at your menu, rooms or prices and leave. We bring them back.
Website · Social · Email audiences
05 / Creative
Ad creative & landing pages
Ads that stop the scroll, and fast landing pages that turn the click into a booking.
Video · Static · Landing pages
06 / Measure
Tracking & reporting
Calls, bookings and cost per customer, reported every month in plain English.
GA4 · Conversions API · Call tracking
Every dollar working harder in Miami.
Get my free ads audit03 / Industry expertise
Paid media for Miami's service businesses.
Campaigns shaped around how each sector sells.
Restaurants & bars
From Brickell steakhouses to Wynwood cafés, win the reservations in your part of town.
Restaurant marketing
Hotels
Win direct bookings back from OTAs around South Beach, Brickell and Downtown.
Hotel marketing
Wellness
Fill classes and treatment rooms in Brickell, Coral Gables and Miami Beach.
Wellness marketing
Lifestyle & luxury
Bring foot traffic to the Design District, Bal Harbour and Lincoln Road.
Lifestyle marketing
Real estate & fintech
Reach buyers, renters and investors across Miami’s new condo towers.
Real estate marketing04 / How we work
Your first 90 days
Small tests first. Bigger budgets once the numbers prove out.
Weeks 1 to 2
Audit & tracking
We review your accounts, fix tracking and find the spend that isn't earning its place.
Weeks 2 to 4
Launch & test
New campaigns, audiences and creative go live across Miami, with small tests before big budgets.
Months 2 to 3
Scale what works
Budget moves toward the ads, areas and days that bring in bookings.
Ongoing
Optimize & report
Weekly tuning, plus a monthly report on cost per booking, calls and revenue.
05 / Why Mason Circle
Why Miami brands choose us
Sector specialists
We've worked with restaurants, hotels, wellness and lifestyle brands since 2016, so we already know how your customers decide.
One connected team
Ads, SEO and social are planned together, so you don't pay for clicks you could win for free.
ROI, not vanity
We report on bookings, calls and revenue. If a number doesn't move the business, we don't count it as a win.
Built for you
Every plan starts from your locations, competitors and goals. One venue or a national group.
How much should I spend on Google Ads in Miami?
That depends on how competitive your category is and how many bookings you need. Many local businesses start with a modest test budget and scale once the results are clear. Your free audit includes a recommended budget.
Which is better, Google Ads or Meta Ads?
They do different jobs. Google Ads catch people who are already searching. Meta Ads create demand from people who weren't looking yet. Most Miami hospitality brands need both, in different amounts.
How quickly will I see results?
Ads can bring in inquiries within days of launch. The first month is mostly testing. Accounts usually settle into steady results by month two or three.
Do you work with businesses in Miami Beach and the rest of Miami-Dade?
Yes. We work across Miami-Dade, from Brickell, Wynwood and Downtown to South Beach, Coral Gables, Aventura and Key Biscayne. Strategy is led from our New York office at 598 Fifth Avenue, and we plan around how each area searches.
Can you run ads for several locations?
Yes. Each venue gets its own targeting, budget and reporting, so a busy site never eats the budget of a quieter one.
How do I get started?
Request your free Miami ads audit below. We'll review your accounts and walk you through a 90-day plan on a short call.
Free Miami ads audit
See where your ad budget is going.
Tell us about your business and any ads you run now. We'll review your accounts and send a 90-day plan with a recommended budget for Miami. No cost, no obligation.
Prefer email? hello@masoncircle.com
Our US office: 598 Fifth Avenue, New York, NY 10036