01 / Strategy
Social strategy
Clear positioning, content pillars and a posting rhythm that suits your team and your guests.
Audit · Pillars · Calendar
Miami | Social Media & Creative
Social Media Marketing Agency in Miami for Hospitality and Lifestyle Brands
Make Miami want to be there. We plan, shoot and run social for hospitality and lifestyle brands, and we judge it on bookings rather than likes. From Brickell to Miami Beach, we know Miami neighborhood by neighborhood, with strategy led from our New York office at 598 Fifth Avenue.
- Founded 2016
- Google 5-star rated
- Hospitality specialists
Downtown & Brickell
Brickell · Downtown Miami · Edgewater · Wynwood · the Design District
Miami Beach
South Beach · Mid-Beach · North Beach · Bal Harbour · Sunny Isles Beach
Greater Miami
Coral Gables · Coconut Grove · Key Biscayne · Aventura · Doral
01 / Why Miami is different
A city of scenes. Each one searched separately.
Miami runs on distinct scenes, and people search them that way. They look for dinner in Brickell, a beach club in South Beach or brunch in Wynwood, not for “Miami” on its own. Each of those is its own contest, with its own competitors.
It is also a city of visitors. Miami-Dade welcomed a record 28 million visitors in 2024, on top of a busy local crowd. The businesses that win here reach locals all year and travelers before they arrive.
Content that feels like Miami
People follow places that feel local. We build content around the moments the city already talks about, from Art Basel Miami Beach, Miami Music Week, the Formula 1 Miami Grand Prix, Heat and Dolphins game days, cruise season at PortMiami and the winter high season. We also work with creators who know the area.
Miami is a visual city. Content that shows the light, the food and the crowd at its best tends to win.
- restaurants in Brickell
- hotel South Beach
- rooftop bar Wynwood
- brunch Coconut Grove
- spa Miami Beach
- beach club Miami
2.7mpeople live in Miami-Dade County
442,000people live in the City of Miami
28m+visitors came to Miami-Dade in 2024, a record
Sources: US Census Bureau, 2020 Census; Greater Miami Convention & Visitors Bureau, 2024 figures.
02 / What we do
Miami social media services
Strategy, content and community. Made for the feed and measured on bookings.
02 / Content
Content production
Photo and short-form video shot on location in Miami, made for Reels, TikTok and Stories.
Photo · Reels · TikTok
03 / Community
Community management
We reply to comments and DMs quickly and in your voice, so questions turn into bookings.
DMs · Comments · Reviews
04 / Creators
Influencers & creators
Local creators who actually suit your brand. Briefed properly, measured on results.
Creator search · Briefs · Tracking
05 / Paid social
Paid social
We boost the posts that work and put them in front of new people across Miami.
Meta Ads · TikTok Ads
06 / Measure
Reporting tied to bookings
Monthly reports on reach, saves and link clicks, plus the bookings social helped bring in.
Insights · UTM tracking · GA4
On every Miami feed that matters.
Get my free social audit03 / Industry expertise
Social media for Miami's service businesses.
Content shaped around how each sector earns attention.
Restaurants & bars
From Brickell steakhouses to Wynwood cafés, win the reservations in your part of town.
Restaurant marketing
Hotels
Win direct bookings back from OTAs around South Beach, Brickell and Downtown.
Hotel marketing
Wellness
Fill classes and treatment rooms in Brickell, Coral Gables and Miami Beach.
Wellness marketing
Lifestyle & luxury
Bring foot traffic to the Design District, Bal Harbour and Lincoln Road.
Lifestyle marketing
Real estate & fintech
Reach buyers, renters and investors across Miami’s new condo towers.
Real estate marketing04 / How we work
Your first 90 days
A strong start, then a rhythm you can keep.
Weeks 1 to 2
Audit & strategy
We review your channels and competitors, then agree the story your brand should tell in Miami.
Weeks 2 to 4
Shoot & set up
A first content day on location, a refreshed profile and a calendar ready to go.
Months 2 to 3
Publish & grow
Consistent posting and community management. The first creator partnerships start here too.
Ongoing
Learn & report
Monthly reporting, and a content plan that follows what your audience responds to.
05 / Why Mason Circle
Why Miami brands choose us
Sector specialists
We've worked with restaurants, hotels, wellness and lifestyle brands since 2016, so we already know how your customers decide.
One connected team
Social, paid media and SEO share one plan, so your best content works harder everywhere.
ROI, not vanity
We report on bookings, calls and revenue. If a number doesn't move the business, we don't count it as a win.
Built for you
Every plan starts from your locations, competitors and goals. One venue or a national group.
Miami social media questions
Straight answers about social media marketing in Miami.
Ask us directlyHow often should a Miami restaurant post on social media?
Consistency beats volume. Most venues do well with three to five feed posts a week plus Stories. We set a rhythm your team can keep up with.
Do you create the content or do we?
We do. Our team plans and shoots photo and video on location. We can also use the content your team captures day to day.
Can you work with Miami influencers?
Yes. We find local creators whose audience matches your guests, write the brief and track what each partnership delivers.
Do you work with businesses in Miami Beach and the rest of Miami-Dade?
Yes. We work across Miami-Dade, from Brickell, Wynwood and Downtown to South Beach, Coral Gables, Aventura and Key Biscayne. Strategy is led from our New York office at 598 Fifth Avenue, and we plan around how each area searches.
How do you measure social media success?
Reach and engagement are only the start. We track link clicks, inquiries and bookings from social, so you can see what it's worth.
How do I get started?
Request your free Miami social media audit below. We'll review your channels and walk you through a 90-day plan on a short call.
Free Miami social media audit
See how your social stacks up in Miami.
Tell us about your brand. We'll compare your channels with three local competitors and send a 90-day content plan. No cost, no obligation.
Prefer email? hello@masoncircle.com
Our US office: 598 Fifth Avenue, New York, NY 10036