01 / Search
Google Search Ads
Show up first when someone in Los Angeles searches for what you sell. Keywords and ads are built around bookings, not clicks.
Search · Performance Max · Call ads
Los Angeles | Paid Media & PPC
PPC & Paid Media Agency in Los Angeles for Hospitality and Ambitious Brands
Turn ad spend into bookings you can count. We run Google Ads and Meta Ads for hospitality and service brands that need customers this week, not next year. From Santa Monica to Silver Lake, we know LA neighborhood by neighborhood, with strategy led from our New York office at 598 Fifth Avenue.
- Founded 2016
- Google 5-star rated
- Hospitality specialists
Westside
Santa Monica · Venice · Beverly Hills · West Hollywood · Culver City
Central & Eastside
Hollywood · Silver Lake · Echo Park · Los Feliz · Downtown LA
Greater Los Angeles
Pasadena · Burbank · Malibu · Manhattan Beach · Long Beach
01 / Why Los Angeles is different
Hundreds of square miles. Dozens of separate markets.
Los Angeles is spread out, and its customers rarely travel far for dinner or a workout. Someone in Santa Monica searching for brunch wants somewhere close, and a great spot in Silver Lake barely registers. Each neighborhood has its own map results and its own competitors.
The city is also a stage. Around 50 million visitors came in 2024, and locals follow creators, chefs and trainers as closely as brands. The businesses that win here pair strong local search with content people actually want to share.
Ads timed to how Los Angeles spends
Paid media works best when it follows the city's rhythm. We plan budgets around awards season, the Rose Bowl, Lakers, Dodgers and Rams game days, Coachella weekends, big shows at the Hollywood Bowl and conventions at the LA Convention Center. On quiet nights we pull back, so spend goes where the demand is.
In LA, distance decides where people go, so we target tightly by neighborhood and cut spend on clicks from people who will never make the drive.
- restaurants in West Hollywood
- hotel Santa Monica
- rooftop bar Downtown LA
- brunch Silver Lake
- spa Beverly Hills
- pilates Venice
3.9mpeople live in the City of Los Angeles
10mpeople live across Los Angeles County
~50mvisitors came to Los Angeles in 2024
Sources: US Census Bureau, 2020 Census; Los Angeles Tourism & Convention Board.
02 / What we do
Los Angeles paid media services
Search, social and retargeting, run by one team and judged on bookings.
02 / Maps
Local & Maps ads
Promoted pins and location ads win the near me moment and send people straight to directions or a call.
Local campaigns · Maps · Store visits
03 / Social
Meta Ads
Instagram and Facebook campaigns aimed at the right ZIP codes and interests, with creative made for the feed.
Instagram · Facebook · Reels
04 / Retarget
Retargeting
Plenty of people look at your menu, rooms or prices and leave. We bring them back.
Website · Social · Email audiences
05 / Creative
Ad creative & landing pages
Ads that stop the scroll, and fast landing pages that turn the click into a booking.
Video · Static · Landing pages
06 / Measure
Tracking & reporting
Calls, bookings and cost per customer, reported every month in plain English.
GA4 · Conversions API · Call tracking
Every dollar working harder in Los Angeles.
Get my free ads audit03 / Industry expertise
Paid media for Los Angeles's service businesses.
Campaigns shaped around how each sector sells.
Restaurants & bars
From West Hollywood dining rooms to Silver Lake coffee bars, win the reservations near you.
Restaurant marketing
Hotels
Win direct bookings back from OTAs around Santa Monica, Beverly Hills and Downtown.
Hotel marketing
Wellness
Fill classes and memberships in Venice, Brentwood and West Hollywood.
Wellness marketing
Lifestyle & luxury
Bring foot traffic to Rodeo Drive, Abbot Kinney and Melrose, and sales online.
Lifestyle marketing
Real estate & fintech
Reach buyers, renters and investors from the Westside to Downtown.
Real estate marketing04 / How we work
Your first 90 days
Small tests first. Bigger budgets once the numbers prove out.
Weeks 1 to 2
Audit & tracking
We review your accounts, fix tracking and find the spend that isn't earning its place.
Weeks 2 to 4
Launch & test
New campaigns, audiences and creative go live across Los Angeles, with small tests before big budgets.
Months 2 to 3
Scale what works
Budget moves toward the ads, areas and days that bring in bookings.
Ongoing
Optimize & report
Weekly tuning, plus a monthly report on cost per booking, calls and revenue.
05 / Why Mason Circle
Why Los Angeles brands choose us
Sector specialists
We've worked with restaurants, hotels, wellness and lifestyle brands since 2016, so we already know how your customers decide.
One connected team
Ads, SEO and social are planned together, so you don't pay for clicks you could win for free.
ROI, not vanity
We report on bookings, calls and revenue. If a number doesn't move the business, we don't count it as a win.
Built for you
Every plan starts from your locations, competitors and goals. One venue or a national group.
Los Angeles paid media questions
Straight answers about Google Ads and Meta Ads in Los Angeles.
Ask us directlyHow much should I spend on Google Ads in Los Angeles?
That depends on how competitive your category is and how many bookings you need. Many local businesses start with a modest test budget and scale once the results are clear. Your free audit includes a recommended budget.
Which is better, Google Ads or Meta Ads?
They do different jobs. Google Ads catch people who are already searching. Meta Ads create demand from people who weren't looking yet. Most Los Angeles hospitality brands need both, in different amounts.
How quickly will I see results?
Ads can bring in inquiries within days of launch. The first month is mostly testing. Accounts usually settle into steady results by month two or three.
Do you cover the whole of Los Angeles County?
Yes. We work across LA County, from Santa Monica and Beverly Hills to Hollywood, Downtown, Pasadena and Long Beach. Strategy is led from our New York office at 598 Fifth Avenue, and each area gets its own targeting where it matters.
Can you run ads for several locations?
Yes. Each venue gets its own targeting, budget and reporting, so a busy site never eats the budget of a quieter one.
How do I get started?
Request your free Los Angeles ads audit below. We'll review your accounts and walk you through a 90-day plan on a short call.
Free Los Angeles ads audit
See where your ad budget is going.
Tell us about your business and any ads you run now. We'll review your accounts and send a 90-day plan with a recommended budget for Los Angeles. No cost, no obligation.
Prefer email? hello@masoncircle.com
Our US office: 598 Fifth Avenue, New York, NY 10036