01 / Strategy
Social strategy
Clear positioning, content pillars and a posting rhythm that suits your team and your guests.
Audit · Pillars · Calendar
Los Angeles | Social Media & Creative
Social Media Marketing Agency in Los Angeles for Hospitality and Lifestyle Brands
Make Los Angeles want to be there. We plan, shoot and run social for hospitality and lifestyle brands, and we judge it on bookings rather than likes. From Santa Monica to Silver Lake, we know LA neighborhood by neighborhood, with strategy led from our New York office at 598 Fifth Avenue.
- Founded 2016
- Google 5-star rated
- Hospitality specialists
Westside
Santa Monica · Venice · Beverly Hills · West Hollywood · Culver City
Central & Eastside
Hollywood · Silver Lake · Echo Park · Los Feliz · Downtown LA
Greater Los Angeles
Pasadena · Burbank · Malibu · Manhattan Beach · Long Beach
01 / Why Los Angeles is different
Hundreds of square miles. Dozens of separate markets.
Los Angeles is spread out, and its customers rarely travel far for dinner or a workout. Someone in Santa Monica searching for brunch wants somewhere close, and a great spot in Silver Lake barely registers. Each neighborhood has its own map results and its own competitors.
The city is also a stage. Around 50 million visitors came in 2024, and locals follow creators, chefs and trainers as closely as brands. The businesses that win here pair strong local search with content people actually want to share.
Content that feels like Los Angeles
People follow places that feel local. We build content around the moments the city already talks about, from awards season, the Rose Bowl, Lakers, Dodgers and Rams game days, Coachella weekends, big shows at the Hollywood Bowl and conventions at the LA Convention Center. We also work with creators who know the area.
Los Angeles audiences follow people, not logos. Creator partnerships, short-form video and a clear point of view do most of the work.
- restaurants in West Hollywood
- hotel Santa Monica
- rooftop bar Downtown LA
- brunch Silver Lake
- spa Beverly Hills
- pilates Venice
3.9mpeople live in the City of Los Angeles
10mpeople live across Los Angeles County
~50mvisitors came to Los Angeles in 2024
Sources: US Census Bureau, 2020 Census; Los Angeles Tourism & Convention Board.
02 / What we do
Los Angeles social media services
Strategy, content and community. Made for the feed and measured on bookings.
02 / Content
Content production
Photo and short-form video shot on location in Los Angeles, made for Reels, TikTok and Stories.
Photo · Reels · TikTok
03 / Community
Community management
We reply to comments and DMs quickly and in your voice, so questions turn into bookings.
DMs · Comments · Reviews
04 / Creators
Influencers & creators
Local creators who actually suit your brand. Briefed properly, measured on results.
Creator search · Briefs · Tracking
05 / Paid social
Paid social
We boost the posts that work and put them in front of new people across Los Angeles.
Meta Ads · TikTok Ads
06 / Measure
Reporting tied to bookings
Monthly reports on reach, saves and link clicks, plus the bookings social helped bring in.
Insights · UTM tracking · GA4
On every Los Angeles feed that matters.
Get my free social audit03 / Industry expertise
Social media for Los Angeles's service businesses.
Content shaped around how each sector earns attention.
Restaurants & bars
From West Hollywood dining rooms to Silver Lake coffee bars, win the reservations near you.
Restaurant marketing
Hotels
Win direct bookings back from OTAs around Santa Monica, Beverly Hills and Downtown.
Hotel marketing
Wellness
Fill classes and memberships in Venice, Brentwood and West Hollywood.
Wellness marketing
Lifestyle & luxury
Bring foot traffic to Rodeo Drive, Abbot Kinney and Melrose, and sales online.
Lifestyle marketing
Real estate & fintech
Reach buyers, renters and investors from the Westside to Downtown.
Real estate marketing04 / How we work
Your first 90 days
A strong start, then a rhythm you can keep.
Weeks 1 to 2
Audit & strategy
We review your channels and competitors, then agree the story your brand should tell in Los Angeles.
Weeks 2 to 4
Shoot & set up
A first content day on location, a refreshed profile and a calendar ready to go.
Months 2 to 3
Publish & grow
Consistent posting and community management. The first creator partnerships start here too.
Ongoing
Learn & report
Monthly reporting, and a content plan that follows what your audience responds to.
05 / Why Mason Circle
Why Los Angeles brands choose us
Sector specialists
We've worked with restaurants, hotels, wellness and lifestyle brands since 2016, so we already know how your customers decide.
One connected team
Social, paid media and SEO share one plan, so your best content works harder everywhere.
ROI, not vanity
We report on bookings, calls and revenue. If a number doesn't move the business, we don't count it as a win.
Built for you
Every plan starts from your locations, competitors and goals. One venue or a national group.
Los Angeles social media questions
Straight answers about social media marketing in Los Angeles.
Ask us directlyHow often should a Los Angeles restaurant post on social media?
Consistency beats volume. Most venues do well with three to five feed posts a week plus Stories. We set a rhythm your team can keep up with.
Do you create the content or do we?
We do. Our team plans and shoots photo and video on location. We can also use the content your team captures day to day.
Can you work with Los Angeles influencers?
Yes. We find local creators whose audience matches your guests, write the brief and track what each partnership delivers.
Do you cover the whole of Los Angeles County?
Yes. We work across LA County, from Santa Monica and Beverly Hills to Hollywood, Downtown, Pasadena and Long Beach. Strategy is led from our New York office at 598 Fifth Avenue, and each area gets its own targeting where it matters.
How do you measure social media success?
Reach and engagement are only the start. We track link clicks, inquiries and bookings from social, so you can see what it's worth.
How do I get started?
Request your free Los Angeles social media audit below. We'll review your channels and walk you through a 90-day plan on a short call.
Free Los Angeles social media audit
See how your social stacks up in Los Angeles.
Tell us about your brand. We'll compare your channels with three local competitors and send a 90-day content plan. No cost, no obligation.
Prefer email? hello@masoncircle.com
Our US office: 598 Fifth Avenue, New York, NY 10036