01 / Strategy
Social strategy
Clear positioning, content pillars and a posting rhythm that suits your team and your guests.
Audit · Pillars · Calendar
Newcastle | Social Media & Creative
Social Media Marketing Agency in Newcastle for Hospitality and Lifestyle Brands
Make Newcastle want to be there. We plan, shoot and run social for hospitality and lifestyle brands, and we judge it on bookings rather than likes. From the Quayside to Jesmond, we know both banks of the Tyne.
- Founded 2016
- Google 5-star rated
- Hospitality specialists
Newcastle city centre
Quayside · Grainger Town · Grey Street · Ouseburn · Collingwood Street
Newcastle neighbourhoods
Jesmond · Gosforth · Heaton · Fenham · Ponteland
Tyneside & the coast
Gateshead · Tynemouth · Whitley Bay · Sunderland
01 / Why Newcastle is different
A young city with a big night out.
Newcastle grew 7.1% between 2011 and 2021, faster than the North East as a whole, and around one in five residents are aged 15 to 24. That shapes everything, from when people search to the apps they use.
The centre is compact, so the Quayside, Grainger Town and Ouseburn compete hard for the same evening crowd. Jesmond and Gosforth have loyal regulars of their own. At weekends the coast pulls people out of the city.
Content that feels like Newcastle
People follow places that feel local. We build content around the moments the city already talks about, from match days at St James' Park, gigs at the Utilita Arena and the Glasshouse across the river, Great North Run weekend and the student calendar. We also work with creators who know the area.
Newcastle audiences love a brand with character. Warm, funny content that's proud of the North East usually wins.
- restaurants Quayside
- bars Ouseburn
- hotel near St James' Park
- brunch Jesmond
- spa Gosforth
- gym Heaton
300,200people live in Newcastle upon Tyne
1 in 5residents are aged 15 to 24
Sources: ONS Census 2021.
02 / What we do
Newcastle social media services
Strategy, content and community. Made for the feed and measured on bookings.
02 / Content
Content production
Photo and short-form video shot on location in Newcastle, made for Reels, TikTok and Stories.
Photo · Reels · TikTok
03 / Community
Community management
We reply to comments and DMs quickly and in your voice, so questions turn into bookings.
DMs · Comments · Reviews
04 / Creators
Influencers & creators
Local creators who actually suit your brand. Briefed properly, measured on results.
Creator search · Briefs · Tracking
05 / Paid social
Paid social
We boost the posts that work and put them in front of new people across Newcastle.
Meta Ads · TikTok Ads
06 / Measure
Reporting tied to bookings
Monthly reports on reach, saves and link clicks, plus the bookings social helped bring in.
Insights · UTM tracking · GA4
On every Newcastle feed that matters.
Get my free social audit03 / Industry expertise
Social media for Newcastle's service businesses.
Content shaped around how each sector earns attention.
Restaurants & bars
From the Quayside to Jesmond, become the place people book first.
Restaurant marketing
Hotels
Win direct bookings from match days, concerts and Great North Run weekend.
Hotel marketing
Wellness
Grow memberships and class bookings in Jesmond, Gosforth and Heaton.
Wellness marketing
Lifestyle & luxury
Bring footfall to Grainger Town and the city's independent shops.
Lifestyle marketing
Real estate & fintech
Reach buyers and renters across the city centre and the student market.
Real estate marketing04 / How we work
Your first 90 days
A strong start, then a rhythm you can keep.
Weeks 1 to 2
Audit & strategy
We review your channels and competitors, then agree the story your brand should tell in Newcastle.
Weeks 2 to 4
Shoot & set up
A first content day on location, a refreshed profile and a calendar ready to go.
Months 2 to 3
Publish & grow
Consistent posting and community management. The first creator partnerships start here too.
Ongoing
Learn & report
Monthly reporting, and a content plan that follows what your audience responds to.
05 / Why Mason Circle
Why Newcastle brands choose us
Sector specialists
We've worked with restaurants, hotels, wellness and lifestyle brands since 2016, so we already know how your customers decide.
One connected team
Social, paid media and SEO share one plan, so your best content works harder everywhere.
ROI, not vanity
We report on bookings, calls and revenue. If a number doesn't move the business, we don't count it as a win.
Built for you
Every plan starts from your locations, competitors and goals. One venue or a national group.
Newcastle social media questions
Straight answers about social media marketing in Newcastle.
Ask us directlyHow often should a Newcastle restaurant post on social media?
Consistency beats volume. Most venues do well with three to five feed posts a week plus Stories. We set a rhythm your team can keep up with.
Do you create the content or do we?
We do. Our team plans and shoots photo and video on location. We can also use the content your team captures day to day.
Can you work with Newcastle influencers?
Yes. We find local creators whose audience matches your guests, write the brief and track what each partnership delivers.
Do you work with businesses in Gateshead and across Tyneside?
Yes. We work across Newcastle, Gateshead, North Tyneside and Sunderland, including the coast.
How do you measure social media success?
Reach and engagement are only the start. We track link clicks, enquiries and bookings from social, so you can see what it's worth.
How do I get started?
Request your free Newcastle social media audit below. We'll review your channels and walk you through a 90-day plan on a short call.
Free Newcastle social media audit
See how your social stacks up in Newcastle.
Tell us about your brand. We'll compare your channels with three local competitors and send a 90-day content plan. No cost, no obligation.
Prefer email? hello@masoncircle.com