01 / Search
Google Search Ads
Show up first when someone in Newcastle searches for what you sell. Keywords and ads are built around bookings, not clicks.
Search · Performance Max · Call ads
Newcastle | Paid Media & PPC
PPC & Paid Media Agency in Newcastle for Hospitality and Ambitious Brands
Turn ad spend into bookings you can count. We run Google Ads and Meta Ads for hospitality and service brands that need customers this week, not next year. From the Quayside to Jesmond, we know both banks of the Tyne.
- Founded 2016
- Google 5-star rated
- Hospitality specialists
Newcastle city centre
Quayside · Grainger Town · Grey Street · Ouseburn · Collingwood Street
Newcastle neighbourhoods
Jesmond · Gosforth · Heaton · Fenham · Ponteland
Tyneside & the coast
Gateshead · Tynemouth · Whitley Bay · Sunderland
01 / Why Newcastle is different
A young city with a big night out.
Newcastle grew 7.1% between 2011 and 2021, faster than the North East as a whole, and around one in five residents are aged 15 to 24. That shapes everything, from when people search to the apps they use.
The centre is compact, so the Quayside, Grainger Town and Ouseburn compete hard for the same evening crowd. Jesmond and Gosforth have loyal regulars of their own. At weekends the coast pulls people out of the city.
Ads timed to how Newcastle spends
Paid media works best when it follows the city's rhythm. We plan budgets around match days at St James' Park, gigs at the Utilita Arena and the Glasshouse across the river, Great North Run weekend and the student calendar. On quiet nights we pull back, so spend goes where the demand is.
Newcastle's younger audience lives on Instagram and TikTok, so paid social often carries more of the budget here than in older markets.
- restaurants Quayside
- bars Ouseburn
- hotel near St James' Park
- brunch Jesmond
- spa Gosforth
- gym Heaton
300,200people live in Newcastle upon Tyne
1 in 5residents are aged 15 to 24
Sources: ONS Census 2021.
02 / What we do
Newcastle paid media services
Search, social and retargeting, run by one team and judged on bookings.
02 / Maps
Local & Maps ads
Promoted pins and location ads win the near me moment and send people straight to directions or a call.
Local campaigns · Maps · Store visits
03 / Social
Meta Ads
Instagram and Facebook campaigns aimed at the right postcodes and interests, with creative made for the feed.
Instagram · Facebook · Reels
04 / Retarget
Retargeting
Plenty of people look at your menu, rooms or prices and leave. We bring them back.
Website · Social · Email audiences
05 / Creative
Ad creative & landing pages
Ads that stop the scroll, and fast landing pages that turn the click into a booking.
Video · Static · Landing pages
06 / Measure
Tracking & reporting
Calls, bookings and cost per customer, reported every month in plain English.
GA4 · Conversions API · Call tracking
Every pound working harder in Newcastle.
Get my free ads audit03 / Industry expertise
Paid media for Newcastle's service businesses.
Campaigns shaped around how each sector sells.
Restaurants & bars
From the Quayside to Jesmond, become the place people book first.
Restaurant marketing
Hotels
Win direct bookings from match days, concerts and Great North Run weekend.
Hotel marketing
Wellness
Grow memberships and class bookings in Jesmond, Gosforth and Heaton.
Wellness marketing
Lifestyle & luxury
Bring footfall to Grainger Town and the city's independent shops.
Lifestyle marketing
Real estate & fintech
Reach buyers and renters across the city centre and the student market.
Real estate marketing04 / How we work
Your first 90 days
Small tests first. Bigger budgets once the numbers prove out.
Weeks 1 to 2
Audit & tracking
We review your accounts, fix tracking and find the spend that isn't earning its place.
Weeks 2 to 4
Launch & test
New campaigns, audiences and creative go live across Newcastle, with small tests before big budgets.
Months 2 to 3
Scale what works
Budget moves toward the ads, areas and days that bring in bookings.
Ongoing
Optimise & report
Weekly tuning, plus a monthly report on cost per booking, calls and revenue.
05 / Why Mason Circle
Why Newcastle brands choose us
Sector specialists
We've worked with restaurants, hotels, wellness and lifestyle brands since 2016, so we already know how your customers decide.
One connected team
Ads, SEO and social are planned together, so you don't pay for clicks you could win for free.
ROI, not vanity
We report on bookings, calls and revenue. If a number doesn't move the business, we don't count it as a win.
Built for you
Every plan starts from your locations, competitors and goals. One venue or a national group.
Newcastle paid media questions
Straight answers about Google Ads and Meta Ads in Newcastle.
Ask us directlyHow much should I spend on Google Ads in Newcastle?
That depends on how competitive your category is and how many bookings you need. Many local businesses start with a modest test budget and scale once the results are clear. Your free audit includes a recommended budget.
Which is better, Google Ads or Meta Ads?
They do different jobs. Google Ads catch people who are already searching. Meta Ads create demand from people who weren't looking yet. Most Newcastle hospitality brands need both, in different amounts.
How quickly will I see results?
Ads can bring in enquiries within days of launch. The first month is mostly testing. Accounts usually settle into steady results by month two or three.
Do you work with businesses in Gateshead and across Tyneside?
Yes. We work across Newcastle, Gateshead, North Tyneside and Sunderland, including the coast.
Can you run ads for several locations?
Yes. Each venue gets its own targeting, budget and reporting, so a busy site never eats the budget of a quieter one.
How do I get started?
Request your free Newcastle ads audit below. We'll review your accounts and walk you through a 90-day plan on a short call.
Free Newcastle ads audit
See where your ad budget is going.
Tell us about your business and any ads you run now. We'll review your accounts and send a 90-day plan with a recommended budget for Newcastle. No cost, no obligation.
Prefer email? hello@masoncircle.com