01 / Strategy
Social strategy
Clear positioning, content pillars and a posting rhythm that suits your team and your guests.
Audit · Pillars · Calendar
Birmingham | Social Media & Creative
Social Media Marketing Agency in Birmingham for Hospitality and Lifestyle Brands
Make Birmingham want to be there. We plan, shoot and run social for hospitality and lifestyle brands, and we judge it on bookings rather than likes. From Digbeth to Sutton Coldfield, we know the city district by district.
- Founded 2016
- Google 5-star rated
- Hospitality specialists
Birmingham city centre
Colmore Business District · Jewellery Quarter · Digbeth · Brindleyplace · The Mailbox
South & west Birmingham
Edgbaston · Harborne · Moseley · Kings Heath · Selly Oak
Wider West Midlands
Solihull · Sutton Coldfield · Wolverhampton · Coventry
01 / Why Birmingham is different
The UK's biggest local authority. Dozens of local markets.
Birmingham has more residents than any other local authority in England and Wales, and its customers think in districts. Someone in Harborne searching for dinner wants somewhere close. A venue across town in Digbeth barely registers.
The city centre has changed fast. Grand Central, the Mailbox and the canalside around Brindleyplace pull in visitors every day, while Moseley and Kings Heath have loyal local crowds of their own. Winning in one area tells you very little about the next.
Content that feels like Birmingham
People follow places that feel local. We build content around the moments the city already talks about, from big events at the NEC and the ICC, cricket at Edgbaston, match days at Villa Park and weekend nights around Broad Street. We also work with creators who know the area.
Birmingham audiences back their own. Content that celebrates local makers, neighbourhoods and the food scene usually beats generic posts.
- restaurants Jewellery Quarter
- hotel near the NEC
- bars in Digbeth
- brunch Moseley
- spa Solihull
- gym Harborne
1,144,900people live in Birmingham, the largest local authority in England and Wales
70,000+more residents than at the 2011 census
Sources: ONS Census 2021.
02 / What we do
Birmingham social media services
Strategy, content and community. Made for the feed and measured on bookings.
02 / Content
Content production
Photo and short-form video shot on location in Birmingham, made for Reels, TikTok and Stories.
Photo · Reels · TikTok
03 / Community
Community management
We reply to comments and DMs quickly and in your voice, so questions turn into bookings.
DMs · Comments · Reviews
04 / Creators
Influencers & creators
Local creators who actually suit your brand. Briefed properly, measured on results.
Creator search · Briefs · Tracking
05 / Paid social
Paid social
We boost the posts that work and put them in front of new people across Birmingham.
Meta Ads · TikTok Ads
06 / Measure
Reporting tied to bookings
Monthly reports on reach, saves and link clicks, plus the bookings social helped bring in.
Insights · UTM tracking · GA4
On every Birmingham feed that matters.
Get my free social audit03 / Industry expertise
Social media for Birmingham's service businesses.
Content shaped around how each sector earns attention.
Restaurants & bars
From Jewellery Quarter tasting menus to Digbeth street food, win the next booking.
Restaurant marketing
Hotels
Take direct bookings from NEC, ICC and Edgbaston crowds, not just the OTAs.
Hotel marketing
Wellness
Fill classes and memberships in Harborne, Moseley and Solihull.
Wellness marketing
Lifestyle & luxury
Drive footfall to the Mailbox, Grand Central and Jewellery Quarter independents.
Lifestyle marketing
Real estate & fintech
Reach buyers and renters across Birmingham's growing city centre.
Real estate marketing04 / How we work
Your first 90 days
A strong start, then a rhythm you can keep.
Weeks 1 to 2
Audit & strategy
We review your channels and competitors, then agree the story your brand should tell in Birmingham.
Weeks 2 to 4
Shoot & set up
A first content day on location, a refreshed profile and a calendar ready to go.
Months 2 to 3
Publish & grow
Consistent posting and community management. The first creator partnerships start here too.
Ongoing
Learn & report
Monthly reporting, and a content plan that follows what your audience responds to.
05 / Why Mason Circle
Why Birmingham brands choose us
Sector specialists
We've worked with restaurants, hotels, wellness and lifestyle brands since 2016, so we already know how your customers decide.
One connected team
Social, paid media and SEO share one plan, so your best content works harder everywhere.
ROI, not vanity
We report on bookings, calls and revenue. If a number doesn't move the business, we don't count it as a win.
Built for you
Every plan starts from your locations, competitors and goals. One venue or a national group.
Birmingham social media questions
Straight answers about social media marketing in Birmingham.
Ask us directlyHow often should a Birmingham restaurant post on social media?
Consistency beats volume. Most venues do well with three to five feed posts a week plus Stories. We set a rhythm your team can keep up with.
Do you create the content or do we?
We do. Our team plans and shoots photo and video on location. We can also use the content your team captures day to day.
Can you work with Birmingham influencers?
Yes. We find local creators whose audience matches your guests, write the brief and track what each partnership delivers.
Do you work with businesses in Solihull and the wider West Midlands?
Yes. We work across Birmingham, Solihull and Sutton Coldfield, and across the wider West Midlands including Coventry and Wolverhampton.
How do you measure social media success?
Reach and engagement are only the start. We track link clicks, enquiries and bookings from social, so you can see what it's worth.
How do I get started?
Request your free Birmingham social media audit below. We'll review your channels and walk you through a 90-day plan on a short call.
Free Birmingham social media audit
See how your social stacks up in Birmingham.
Tell us about your brand. We'll compare your channels with three local competitors and send a 90-day content plan. No cost, no obligation.
Prefer email? hello@masoncircle.com