01 / Search
Google Search Ads
Show up first when someone in Birmingham searches for what you sell. Keywords and ads are built around bookings, not clicks.
Search · Performance Max · Call ads
Birmingham | Paid Media & PPC
PPC & Paid Media Agency in Birmingham for Hospitality and Ambitious Brands
Turn ad spend into bookings you can count. We run Google Ads and Meta Ads for hospitality and service brands that need customers this week, not next year. From Digbeth to Sutton Coldfield, we know the city district by district.
- Founded 2016
- Google 5-star rated
- Hospitality specialists
Birmingham city centre
Colmore Business District · Jewellery Quarter · Digbeth · Brindleyplace · The Mailbox
South & west Birmingham
Edgbaston · Harborne · Moseley · Kings Heath · Selly Oak
Wider West Midlands
Solihull · Sutton Coldfield · Wolverhampton · Coventry
01 / Why Birmingham is different
The UK's biggest local authority. Dozens of local markets.
Birmingham has more residents than any other local authority in England and Wales, and its customers think in districts. Someone in Harborne searching for dinner wants somewhere close. A venue across town in Digbeth barely registers.
The city centre has changed fast. Grand Central, the Mailbox and the canalside around Brindleyplace pull in visitors every day, while Moseley and Kings Heath have loyal local crowds of their own. Winning in one area tells you very little about the next.
Ads timed to how Birmingham spends
Paid media works best when it follows the city's rhythm. We plan budgets around big events at the NEC and the ICC, cricket at Edgbaston, match days at Villa Park and weekend nights around Broad Street. On quiet nights we pull back, so spend goes where the demand is.
Birmingham budgets often follow the events calendar. When a big show is on at the NEC, hotel and restaurant demand nearby jumps, and your ads should too.
- restaurants Jewellery Quarter
- hotel near the NEC
- bars in Digbeth
- brunch Moseley
- spa Solihull
- gym Harborne
1,144,900people live in Birmingham, the largest local authority in England and Wales
70,000+more residents than at the 2011 census
Sources: ONS Census 2021.
02 / What we do
Birmingham paid media services
Search, social and retargeting, run by one team and judged on bookings.
02 / Maps
Local & Maps ads
Promoted pins and location ads win the near me moment and send people straight to directions or a call.
Local campaigns · Maps · Store visits
03 / Social
Meta Ads
Instagram and Facebook campaigns aimed at the right postcodes and interests, with creative made for the feed.
Instagram · Facebook · Reels
04 / Retarget
Retargeting
Plenty of people look at your menu, rooms or prices and leave. We bring them back.
Website · Social · Email audiences
05 / Creative
Ad creative & landing pages
Ads that stop the scroll, and fast landing pages that turn the click into a booking.
Video · Static · Landing pages
06 / Measure
Tracking & reporting
Calls, bookings and cost per customer, reported every month in plain English.
GA4 · Conversions API · Call tracking
Every pound working harder in Birmingham.
Get my free ads audit03 / Industry expertise
Paid media for Birmingham's service businesses.
Campaigns shaped around how each sector sells.
Restaurants & bars
From Jewellery Quarter tasting menus to Digbeth street food, win the next booking.
Restaurant marketing
Hotels
Take direct bookings from NEC, ICC and Edgbaston crowds, not just the OTAs.
Hotel marketing
Wellness
Fill classes and memberships in Harborne, Moseley and Solihull.
Wellness marketing
Lifestyle & luxury
Drive footfall to the Mailbox, Grand Central and Jewellery Quarter independents.
Lifestyle marketing
Real estate & fintech
Reach buyers and renters across Birmingham's growing city centre.
Real estate marketing04 / How we work
Your first 90 days
Small tests first. Bigger budgets once the numbers prove out.
Weeks 1 to 2
Audit & tracking
We review your accounts, fix tracking and find the spend that isn't earning its place.
Weeks 2 to 4
Launch & test
New campaigns, audiences and creative go live across Birmingham, with small tests before big budgets.
Months 2 to 3
Scale what works
Budget moves toward the ads, areas and days that bring in bookings.
Ongoing
Optimise & report
Weekly tuning, plus a monthly report on cost per booking, calls and revenue.
05 / Why Mason Circle
Why Birmingham brands choose us
Sector specialists
We've worked with restaurants, hotels, wellness and lifestyle brands since 2016, so we already know how your customers decide.
One connected team
Ads, SEO and social are planned together, so you don't pay for clicks you could win for free.
ROI, not vanity
We report on bookings, calls and revenue. If a number doesn't move the business, we don't count it as a win.
Built for you
Every plan starts from your locations, competitors and goals. One venue or a national group.
Birmingham paid media questions
Straight answers about Google Ads and Meta Ads in Birmingham.
Ask us directlyHow much should I spend on Google Ads in Birmingham?
That depends on how competitive your category is and how many bookings you need. Many local businesses start with a modest test budget and scale once the results are clear. Your free audit includes a recommended budget.
Which is better, Google Ads or Meta Ads?
They do different jobs. Google Ads catch people who are already searching. Meta Ads create demand from people who weren't looking yet. Most Birmingham hospitality brands need both, in different amounts.
How quickly will I see results?
Ads can bring in enquiries within days of launch. The first month is mostly testing. Accounts usually settle into steady results by month two or three.
Do you work with businesses in Solihull and the wider West Midlands?
Yes. We work across Birmingham, Solihull and Sutton Coldfield, and across the wider West Midlands including Coventry and Wolverhampton.
Can you run ads for several locations?
Yes. Each venue gets its own targeting, budget and reporting, so a busy site never eats the budget of a quieter one.
How do I get started?
Request your free Birmingham ads audit below. We'll review your accounts and walk you through a 90-day plan on a short call.
Free Birmingham ads audit
See where your ad budget is going.
Tell us about your business and any ads you run now. We'll review your accounts and send a 90-day plan with a recommended budget for Birmingham. No cost, no obligation.
Prefer email? hello@masoncircle.com