01 / Strategy
Social strategy
Clear positioning, content pillars and a posting rhythm that suits your team and your guests.
Audit · Pillars · Calendar
Leeds | Social Media & Creative
Social Media Marketing Agency in Leeds for Hospitality and Lifestyle Brands
Make Leeds want to be there. We plan, shoot and run social for hospitality and lifestyle brands, and we judge it on bookings rather than likes. From Call Lane to Chapel Allerton, we know the city's streets.
- Founded 2016
- Google 5-star rated
- Hospitality specialists
Leeds city centre
Call Lane · Victoria Quarter · Kirkgate · Leeds Dock · South Bank
North Leeds
Headingley · Chapel Allerton · Roundhay · Oakwood · Meanwood
Wider Yorkshire
Harrogate · Wetherby · Wakefield · Bradford
01 / Why Leeds is different
A compact city centre. A long reach across Yorkshire.
Leeds is England's second-largest local authority, yet you can walk across its centre in twenty minutes. That makes competition tight. A bar on Call Lane is up against dozens of others within a few hundred metres.
Beyond the centre the city changes quickly. Headingley has a big student crowd. Chapel Allerton and Roundhay have dining scenes of their own, and plenty of customers drive in from Harrogate and Wakefield.
Content that feels like Leeds
People follow places that feel local. We build content around the moments the city already talks about, from rugby and cricket at Headingley, gigs at the First Direct Arena, match days at Elland Road and the student year. We also work with creators who know the area.
Leeds has a loyal independent scene. Collaborations with neighbouring venues and local creators tend to travel further than paid reach alone.
- bars Call Lane
- restaurants Chapel Allerton
- hotel near First Direct Arena
- brunch Headingley
- spa Harrogate
- gym Leeds Dock
812,000people live in Leeds, England's second-largest local authority
8.1%population growth between 2011 and 2021
Sources: ONS Census 2021.
02 / What we do
Leeds social media services
Strategy, content and community. Made for the feed and measured on bookings.
02 / Content
Content production
Photo and short-form video shot on location in Leeds, made for Reels, TikTok and Stories.
Photo · Reels · TikTok
03 / Community
Community management
We reply to comments and DMs quickly and in your voice, so questions turn into bookings.
DMs · Comments · Reviews
04 / Creators
Influencers & creators
Local creators who actually suit your brand. Briefed properly, measured on results.
Creator search · Briefs · Tracking
05 / Paid social
Paid social
We boost the posts that work and put them in front of new people across Leeds.
Meta Ads · TikTok Ads
06 / Measure
Reporting tied to bookings
Monthly reports on reach, saves and link clicks, plus the bookings social helped bring in.
Insights · UTM tracking · GA4
On every Leeds feed that matters.
Get my free social audit03 / Industry expertise
Social media for Leeds's service businesses.
Content shaped around how each sector earns attention.
Restaurants & bars
From Call Lane bars to Chapel Allerton dining, become the obvious choice.
Restaurant marketing
Hotels
Win direct bookings from arena, rugby and business visitors.
Hotel marketing
Wellness
Grow memberships and class bookings in Headingley, Roundhay and Harrogate.
Wellness marketing
Lifestyle & luxury
Bring shoppers to the Victoria Quarter and Trinity Leeds.
Lifestyle marketing
Real estate & fintech
Reach buyers and renters across the South Bank and Leeds Dock.
Real estate marketing04 / How we work
Your first 90 days
A strong start, then a rhythm you can keep.
Weeks 1 to 2
Audit & strategy
We review your channels and competitors, then agree the story your brand should tell in Leeds.
Weeks 2 to 4
Shoot & set up
A first content day on location, a refreshed profile and a calendar ready to go.
Months 2 to 3
Publish & grow
Consistent posting and community management. The first creator partnerships start here too.
Ongoing
Learn & report
Monthly reporting, and a content plan that follows what your audience responds to.
05 / Why Mason Circle
Why Leeds brands choose us
Sector specialists
We've worked with restaurants, hotels, wellness and lifestyle brands since 2016, so we already know how your customers decide.
One connected team
Social, paid media and SEO share one plan, so your best content works harder everywhere.
ROI, not vanity
We report on bookings, calls and revenue. If a number doesn't move the business, we don't count it as a win.
Built for you
Every plan starts from your locations, competitors and goals. One venue or a national group.
Leeds social media questions
Straight answers about social media marketing in Leeds.
Ask us directlyHow often should a Leeds restaurant post on social media?
Consistency beats volume. Most venues do well with three to five feed posts a week plus Stories. We set a rhythm your team can keep up with.
Do you create the content or do we?
We do. Our team plans and shoots photo and video on location. We can also use the content your team captures day to day.
Can you work with Leeds influencers?
Yes. We find local creators whose audience matches your guests, write the brief and track what each partnership delivers.
Do you cover Harrogate, Wakefield and the rest of Yorkshire?
Yes. We work with businesses across Leeds and West Yorkshire, as well as Harrogate and Wetherby.
How do you measure social media success?
Reach and engagement are only the start. We track link clicks, enquiries and bookings from social, so you can see what it's worth.
How do I get started?
Request your free Leeds social media audit below. We'll review your channels and walk you through a 90-day plan on a short call.
Free Leeds social media audit
See how your social stacks up in Leeds.
Tell us about your brand. We'll compare your channels with three local competitors and send a 90-day content plan. No cost, no obligation.
Prefer email? hello@masoncircle.com