01 / Search
Google Search Ads
Show up first when someone in New York searches for what you sell. Keywords and ads are built around bookings, not clicks.
Search · Performance Max · Call ads
New York | Paid Media & PPC
PPC & Paid Media Agency in New York for Hospitality and Ambitious Brands
Turn ad spend into bookings you can count. We run Google Ads and Meta Ads for hospitality and service brands that need customers this week, not next year. From SoHo to the Upper East Side, we know Manhattan block by block. Our office is at 598 Fifth Avenue, in the heart of Midtown.
- Founded 2016
- Google 5-star rated
- Hospitality specialists
Midtown & Fifth Avenue
Midtown · Flatiron · NoMad · Hudson Yards · Chelsea
Downtown Manhattan
SoHo · Tribeca · the West Village · the Lower East Side · the Financial District
Uptown & beyond
Upper East Side · Upper West Side · Harlem · Williamsburg · Long Island City
01 / Why New York is different
One city. Hundreds of micro-markets.
New York is the biggest city in the US, and almost nobody here searches for “New York” on its own. They search for a cocktail bar in the West Village, a hotel near Times Square or a pilates studio on the Upper East Side. Every neighborhood has its own map results and its own competitors.
It is also one of the most competitive markets in the world. National chains and well-funded brands chase the same searches. Independent and mid-sized businesses win by owning their block, their neighborhood and the moments their customers care about.
Ads timed to how New York spends
Paid media works best when it follows the city's rhythm. We plan budgets around Broadway nights, Fashion Week, the US Open, the holiday season on Fifth Avenue, Yankees and Knicks game days, and big conventions at the Javits Center. On quiet nights we pull back, so spend goes where the demand is.
New York clicks are some of the most expensive in the country, so we target tightly by ZIP code and time of day and cut spend wherever it doesn’t turn into bookings.
- restaurants in SoHo
- hotel near Times Square
- rooftop bar Midtown
- brunch West Village
- spa Upper East Side
- gym Hudson Yards
8.8mpeople live in New York City’s five boroughs
1.69mpeople live in Manhattan alone
64.3mvisitors came to New York City in 2024
Sources: US Census Bureau, 2020 Census; NYC Tourism + Conventions, 2024 year-end figures.
02 / What we do
New York paid media services
Search, social and retargeting, run by one team and judged on bookings.
02 / Maps
Local & Maps ads
Promoted pins and location ads win the near me moment and send people straight to directions or a call.
Local campaigns · Maps · Store visits
03 / Social
Meta Ads
Instagram and Facebook campaigns aimed at the right ZIP codes and interests, with creative made for the feed.
Instagram · Facebook · Reels
04 / Retarget
Retargeting
Plenty of people look at your menu, rooms or prices and leave. We bring them back.
Website · Social · Email audiences
05 / Creative
Ad creative & landing pages
Ads that stop the scroll, and fast landing pages that turn the click into a booking.
Video · Static · Landing pages
06 / Measure
Tracking & reporting
Calls, bookings and cost per customer, reported every month in plain English.
GA4 · Conversions API · Call tracking
Every dollar working harder in New York.
Get my free ads audit03 / Industry expertise
Paid media for New York's service businesses.
Campaigns shaped around how each sector sells.
Restaurants & bars
From SoHo dining rooms to West Village wine bars, win the reservations on your block.
Restaurant marketing
Hotels
Win direct bookings back from OTAs around Midtown, Times Square and Lower Manhattan.
Hotel marketing
Wellness
Fill classes and memberships on the Upper East Side, in Tribeca and in Williamsburg.
Wellness marketing
Lifestyle & luxury
Bring foot traffic to Fifth Avenue, SoHo and Madison Avenue, and sales to your online store.
Lifestyle marketing
Real estate & fintech
Reach buyers, renters and investors across Manhattan and Brooklyn’s new developments.
Real estate marketing04 / How we work
Your first 90 days
Small tests first. Bigger budgets once the numbers prove out.
Weeks 1 to 2
Audit & tracking
We review your accounts, fix tracking and find the spend that isn't earning its place.
Weeks 2 to 4
Launch & test
New campaigns, audiences and creative go live across New York, with small tests before big budgets.
Months 2 to 3
Scale what works
Budget moves toward the ads, areas and days that bring in bookings.
Ongoing
Optimize & report
Weekly tuning, plus a monthly report on cost per booking, calls and revenue.
05 / Why Mason Circle
Why New York brands choose us
Sector specialists
We've worked with restaurants, hotels, wellness and lifestyle brands since 2016, so we already know how your customers decide.
One connected team
Ads, SEO and social are planned together, so you don't pay for clicks you could win for free.
ROI, not vanity
We report on bookings, calls and revenue. If a number doesn't move the business, we don't count it as a win.
Built for you
Every plan starts from your locations, competitors and goals. One venue or a national group.
New York paid media questions
Straight answers about Google Ads and Meta Ads in New York.
Ask us directlyHow much should I spend on Google Ads in New York?
That depends on how competitive your category is and how many bookings you need. Many local businesses start with a modest test budget and scale once the results are clear. Your free audit includes a recommended budget.
Which is better, Google Ads or Meta Ads?
They do different jobs. Google Ads catch people who are already searching. Meta Ads create demand from people who weren't looking yet. Most New York hospitality brands need both, in different amounts.
How quickly will I see results?
Ads can bring in inquiries within days of launch. The first month is mostly testing. Accounts usually settle into steady results by month two or three.
Do you have an office in New York?
Yes. Our New York office is at 598 Fifth Avenue, New York, NY 10036. We work with businesses across all five boroughs, from Midtown and SoHo to Brooklyn and Queens, and with brands in Miami, Los Angeles, Orlando and Houston.
Can you run ads for several locations?
Yes. Each venue gets its own targeting, budget and reporting, so a busy site never eats the budget of a quieter one.
How do I get started?
Request your free New York ads audit below. We'll review your accounts and walk you through a 90-day plan on a short call.
Free New York ads audit
See where your ad budget is going.
Tell us about your business and any ads you run now. We'll review your accounts and send a 90-day plan with a recommended budget for New York. No cost, no obligation.
Prefer email? hello@masoncircle.com
Our US office: 598 Fifth Avenue, New York, NY 10036