01 / Search
Google Search Ads
Show up first when someone in Glasgow searches for what you sell. Keywords and ads are built around bookings, not clicks.
Search · Performance Max · Call ads
Glasgow | Paid Media & PPC
PPC & Paid Media Agency in Glasgow for Hospitality and Ambitious Brands
Turn ad spend into bookings you can count. We run Google Ads and Meta Ads for hospitality and service brands that need customers this week, not next year. From Finnieston to Shawlands, we know the city's neighbourhoods.
- Founded 2016
- Google 5-star rated
- Hospitality specialists
Glasgow city centre
Merchant City · Buchanan Street · Royal Exchange Square · Trongate · Sauchiehall Street
West End & Southside
Finnieston · Byres Road · Ashton Lane · Partick · Shawlands
Greater Glasgow
Paisley · East Kilbride · Hamilton · Bearsden
01 / Why Glasgow is different
Scotland's biggest city. Fiercely loyal neighbourhoods.
Glasgow City has the largest population of any council area in Scotland, and people here are loyal to their part of town. A West End regular and a Southside regular have different favourite spots. They search that way too.
Finnieston has become one of the city's busiest food and drink strips. Merchant City pulls the evening crowd, and the Southside around Shawlands has its own scene. Each one needs its own plan.
Ads timed to how Glasgow spends
Paid media works best when it follows the city's rhythm. We plan budgets around concerts at the OVO Hydro and the SEC, Celtic and Rangers match days, internationals at Hampden and festival season. On quiet nights we pull back, so spend goes where the demand is.
Event nights change everything in Glasgow. When the Hydro or the SEC has a big show, nearby restaurants and hotels need ads running before the doors open.
- restaurants Finnieston
- bars Merchant City
- hotel near the SEC
- brunch Shawlands
- spa West End
- gym Partick
620,700people live in Glasgow City, Scotland's largest council area
4.6%population growth between 2011 and 2022
Sources: Scotland's Census 2022, National Records of Scotland.
02 / What we do
Glasgow paid media services
Search, social and retargeting, run by one team and judged on bookings.
02 / Maps
Local & Maps ads
Promoted pins and location ads win the near me moment and send people straight to directions or a call.
Local campaigns · Maps · Store visits
03 / Social
Meta Ads
Instagram and Facebook campaigns aimed at the right postcodes and interests, with creative made for the feed.
Instagram · Facebook · Reels
04 / Retarget
Retargeting
Plenty of people look at your menu, rooms or prices and leave. We bring them back.
Website · Social · Email audiences
05 / Creative
Ad creative & landing pages
Ads that stop the scroll, and fast landing pages that turn the click into a booking.
Video · Static · Landing pages
06 / Measure
Tracking & reporting
Calls, bookings and cost per customer, reported every month in plain English.
GA4 · Conversions API · Call tracking
Every pound working harder in Glasgow.
Get my free ads audit03 / Industry expertise
Paid media for Glasgow's service businesses.
Campaigns shaped around how each sector sells.
Restaurants & bars
From Finnieston to Shawlands, turn local loyalty into bookings.
Restaurant marketing
Hotels
Win direct bookings from Hydro, SEC and match day crowds.
Hotel marketing
Wellness
Fill classes and memberships in the West End and the Southside.
Wellness marketing
Lifestyle & luxury
Drive footfall to Buchanan Street and Merchant City.
Lifestyle marketing
Real estate & fintech
Reach buyers and renters across the city centre and the West End.
Real estate marketing04 / How we work
Your first 90 days
Small tests first. Bigger budgets once the numbers prove out.
Weeks 1 to 2
Audit & tracking
We review your accounts, fix tracking and find the spend that isn't earning its place.
Weeks 2 to 4
Launch & test
New campaigns, audiences and creative go live across Glasgow, with small tests before big budgets.
Months 2 to 3
Scale what works
Budget moves toward the ads, areas and days that bring in bookings.
Ongoing
Optimise & report
Weekly tuning, plus a monthly report on cost per booking, calls and revenue.
05 / Why Mason Circle
Why Glasgow brands choose us
Sector specialists
We've worked with restaurants, hotels, wellness and lifestyle brands since 2016, so we already know how your customers decide.
One connected team
Ads, SEO and social are planned together, so you don't pay for clicks you could win for free.
ROI, not vanity
We report on bookings, calls and revenue. If a number doesn't move the business, we don't count it as a win.
Built for you
Every plan starts from your locations, competitors and goals. One venue or a national group.
Glasgow paid media questions
Straight answers about Google Ads and Meta Ads in Glasgow.
Ask us directlyHow much should I spend on Google Ads in Glasgow?
That depends on how competitive your category is and how many bookings you need. Many local businesses start with a modest test budget and scale once the results are clear. Your free audit includes a recommended budget.
Which is better, Google Ads or Meta Ads?
They do different jobs. Google Ads catch people who are already searching. Meta Ads create demand from people who weren't looking yet. Most Glasgow hospitality brands need both, in different amounts.
How quickly will I see results?
Ads can bring in enquiries within days of launch. The first month is mostly testing. Accounts usually settle into steady results by month two or three.
Do you work with businesses outside Glasgow City?
Yes. We work across Greater Glasgow, including Paisley, East Kilbride, Hamilton and Bearsden, and in Edinburgh too.
Can you run ads for several locations?
Yes. Each venue gets its own targeting, budget and reporting, so a busy site never eats the budget of a quieter one.
How do I get started?
Request your free Glasgow ads audit below. We'll review your accounts and walk you through a 90-day plan on a short call.
Free Glasgow ads audit
See where your ad budget is going.
Tell us about your business and any ads you run now. We'll review your accounts and send a 90-day plan with a recommended budget for Glasgow. No cost, no obligation.
Prefer email? hello@masoncircle.com