01 / Search
Google Search Ads
Show up first when someone in Edinburgh searches for what you sell. Keywords and ads are built around bookings, not clicks.
Search · Performance Max · Call ads
Edinburgh | Paid Media & PPC
PPC & Paid Media Agency in Edinburgh for Hospitality and Ambitious Brands
Turn ad spend into bookings you can count. We run Google Ads and Meta Ads for hospitality and service brands that need customers this week, not next year. From Leith to Bruntsfield, we know the city beyond the Royal Mile.
- Founded 2016
- Google 5-star rated
- Hospitality specialists
Old Town & New Town
Royal Mile · Grassmarket · George Street · St James Quarter · Haymarket
Edinburgh neighbourhoods
Leith · Stockbridge · Bruntsfield · Morningside · Portobello
The Lothians
Musselburgh · South Queensferry · Livingston · Dalkeith
01 / Why Edinburgh is different
Two markets in one city: visitors and residents.
Edinburgh grew 7.6% between 2011 and 2022, and it fills with visitors every August when the festivals take over. Visitors search around the Royal Mile and the New Town. Residents mostly don't.
Locals head to Leith, Stockbridge and Bruntsfield for their regular spots. A venue that only markets to tourists has a quiet winter. One that only markets to locals misses the busiest weeks of the year.
Ads timed to how Edinburgh spends
Paid media works best when it follows the city's rhythm. We plan budgets around the Festival Fringe in August, Hogmanay, rugby internationals at Murrayfield and the year-round tourist trade. On quiet nights we pull back, so spend goes where the demand is.
Edinburgh ad budgets need a seasonal plan. Competition peaks in August, so we capture demand early and shift spend toward locals once the festival crowds leave.
- restaurants Leith
- bars Grassmarket
- hotel near Haymarket
- brunch Stockbridge
- spa New Town
- gym Bruntsfield
514,500people live in the City of Edinburgh
7.6%population growth between 2011 and 2022
Sources: Scotland's Census 2022, National Records of Scotland; Fraser of Allander Institute.
02 / What we do
Edinburgh paid media services
Search, social and retargeting, run by one team and judged on bookings.
02 / Maps
Local & Maps ads
Promoted pins and location ads win the near me moment and send people straight to directions or a call.
Local campaigns · Maps · Store visits
03 / Social
Meta Ads
Instagram and Facebook campaigns aimed at the right postcodes and interests, with creative made for the feed.
Instagram · Facebook · Reels
04 / Retarget
Retargeting
Plenty of people look at your menu, rooms or prices and leave. We bring them back.
Website · Social · Email audiences
05 / Creative
Ad creative & landing pages
Ads that stop the scroll, and fast landing pages that turn the click into a booking.
Video · Static · Landing pages
06 / Measure
Tracking & reporting
Calls, bookings and cost per customer, reported every month in plain English.
GA4 · Conversions API · Call tracking
Every pound working harder in Edinburgh.
Get my free ads audit03 / Industry expertise
Paid media for Edinburgh's service businesses.
Campaigns shaped around how each sector sells.
Restaurants & bars
From Leith to Stockbridge, fill tables through the festival and beyond.
Restaurant marketing
Hotels
Win direct bookings in August and keep rooms full through winter.
Hotel marketing
Wellness
Grow memberships in Bruntsfield, Morningside and Portobello.
Wellness marketing
Lifestyle & luxury
Bring shoppers to St James Quarter and George Street.
Lifestyle marketing
Real estate & fintech
Reach buyers and renters across Leith and the city's new developments.
Real estate marketing04 / How we work
Your first 90 days
Small tests first. Bigger budgets once the numbers prove out.
Weeks 1 to 2
Audit & tracking
We review your accounts, fix tracking and find the spend that isn't earning its place.
Weeks 2 to 4
Launch & test
New campaigns, audiences and creative go live across Edinburgh, with small tests before big budgets.
Months 2 to 3
Scale what works
Budget moves toward the ads, areas and days that bring in bookings.
Ongoing
Optimise & report
Weekly tuning, plus a monthly report on cost per booking, calls and revenue.
05 / Why Mason Circle
Why Edinburgh brands choose us
Sector specialists
We've worked with restaurants, hotels, wellness and lifestyle brands since 2016, so we already know how your customers decide.
One connected team
Ads, SEO and social are planned together, so you don't pay for clicks you could win for free.
ROI, not vanity
We report on bookings, calls and revenue. If a number doesn't move the business, we don't count it as a win.
Built for you
Every plan starts from your locations, competitors and goals. One venue or a national group.
Edinburgh paid media questions
Straight answers about Google Ads and Meta Ads in Edinburgh.
Ask us directlyHow much should I spend on Google Ads in Edinburgh?
That depends on how competitive your category is and how many bookings you need. Many local businesses start with a modest test budget and scale once the results are clear. Your free audit includes a recommended budget.
Which is better, Google Ads or Meta Ads?
They do different jobs. Google Ads catch people who are already searching. Meta Ads create demand from people who weren't looking yet. Most Edinburgh hospitality brands need both, in different amounts.
How quickly will I see results?
Ads can bring in enquiries within days of launch. The first month is mostly testing. Accounts usually settle into steady results by month two or three.
Do you work with businesses in Leith and the Lothians?
Yes. We work across Edinburgh, Leith and the Lothians, and in Glasgow too.
Can you run ads for several locations?
Yes. Each venue gets its own targeting, budget and reporting, so a busy site never eats the budget of a quieter one.
How do I get started?
Request your free Edinburgh ads audit below. We'll review your accounts and walk you through a 90-day plan on a short call.
Free Edinburgh ads audit
See where your ad budget is going.
Tell us about your business and any ads you run now. We'll review your accounts and send a 90-day plan with a recommended budget for Edinburgh. No cost, no obligation.
Prefer email? hello@masoncircle.com